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7 Google Factors of Page Experience and What They Mean?

Google has always taken website owners by surprise. Be it the HTTPS update where it asked every website to have an HTTPS encryption or the page experience metric where Google factors of page experience decide which website should rank.

According to page experience metric update 2021, Google will now start ranking pages based on the user experience it provides.

Only those websites that provide optimum customer satisfaction will have the luxury to rank on top of Google’s search engine results page. 

Google has mentioned seven factors that it will consider to rank a website based on its page experience.

Here are they:

7 Google Search Ranking Factors

Core Web Vitals- LCP

Google’s first coral web vital is Largest Contentful Paint or LCP. It denotes the amount of time a website’s largest text blocks or images take to load.

7 Google Factors of Page Experience and What They Mean?

Experts believe that a website should not take more than 3 seconds to load fully but, a study found that a web page takes 10.3 seconds to load on a desktop and 27.3 seconds on a mobile device.

If a website comes under the 10.3 and 27.3 category, then the odds are against it because it shows that the website has a high LCP and does not deserve to rank on top of SERP. 

Core Web Vitals- FID

FID or First Input Delay refers to the time a website takes to respond to a user’s input.

Input can be termed as typing something in the search bar, or clicking a menu button.

Ideally, the response when performing an action on the website should come within 100-200MS but, websites take way more time than this.

In some cases, actions take more than a second to respond, which irritates users.

Now that Google has realized the importance of FID, websites have to be skeptical about how much time they are taking to respond to a user’s command.

Core Web Vitals- CLS

CLS or Cumulative Layout Shift refers to a website’s visual stability after or while loading. A low CLS ratio (should be 0.1 or less) means a delightful user experience. CLS score represents an unexpected change on the page without any warning. CLS also known as layout shift happens during the lifecycle of a webpage.

7 Google Factors of Page Experience and What They Mean?

A sudden change in website usage experience may irritate users as users always want a seamless browsing experience. Users can get frustrated and may lose their attention while browsing the website. [1]

Google figured out that this problem is costing people a lot of their time and money.

Thus, from now on, to rank on Google’s SERP, every website needs to have a robust layout and interface.

Mobile-friendliness is Essential

There are more than 3.8 billion mobile users around the world, substantially outnumbering 4.33 billion desktop users in 2021 globally.

Even if Google did not mention it as a ranking factor, it would have still played a crucial role.

But, now that Google has kept it one of the factors, websites need to make their mobile versions more robust.

Image and video qualities must be compromised; the interface should be clean and users should be able to navigate as freely as they do on a desktop site.

Thus, mobile-friendliness will be the key to higher search rankings.

Secure Browsing Experience

Secure browsing has been Google’s priority since the start.

Google always warns its users to stay alert while browsing. Cybercriminals can use malware, spyware, ransomware and phishing techniques to fool users and steal their data.

Google does not want to rank any website that does not guarantee data security to its users, so they mentioned secure browsing as one factor in the page experience metric.

As a website owner, you must run a complete site audit to figure out whether any such malicious bots are present on your website or not.

HTTPS Encryption

HTTPS or Hypertext Transfer Protocol Secure is a security protocol that facilitates the use of SSL or Secure Socket Layer certificate, which encrypts communication between a client and a server.

SSL uses Public, Private, and Session keys to creating a secure network through which communication can pass safely.

Although back in 2014, Google already rolled out an algorithm update requesting all websites to get SSL security to rank high, a plethora of websites did not feel the need for it back then.

But now Google has put it as a strict condition for ranking. So, buy SSL if you haven’t already or check out some free SSL providers like Let’s Encrypt.

No Intrusive Interstitials

Ever noticed that full-screen login pop that comes up right when you land on a website?

Such pop-ups not only baffle users but also waste their precious time. Some websites use it to decrease the bounce rate as that way; users will stay for longer periods.

But Google has now mentioned that websites that waste user’s time by unnecessary pop-ups, login contact forms, newsletter subscriptions and, Cookie usage warnings will be stripped off their ranking positions according to the new page experience update.

How to optimize your site for Google’s Page Experience Update?

Given these factors that will be included in Google’s Page Experience update, here are some tips to keep in mind to make sure that your website is optimized, not just in website performance, but in search rankings as well:

  • Get a robust web hosting service. Since Google’s page experience update emphasizes a website’s responsiveness, you must invest in a good web hosting service provider.
  • Do not stuff your website with high-quality visual content. Images and videos may make your site look beautiful but that also increases your website’s load-time.
  • Use mobile-friendly templates for your website. CMS, like WordPress, already has plenty of templates for mobile. So, choose them wisely to maintain mobile friendliness.
  • Pop-up banners are already considered a nuisance by Google’s new page experience metric. Thus, it is better to tone down or remove such pop-up banners altogether.
  • Lastly, you must ensure that your site is SSL encrypted. Make sure you buy the best SSL certificate to keep your customer data protected and satisfy Google’s page experience update.

To Conclude

Google aims to provide the best surfing experience to its users, and it will stop at nothing to ensure that.

Its new Page experience update signifies that rules for qualifying for higher search rankings have now gotten stricter.

Websites need to adhere to the seven metrics mentioned above at all costs if they want to secure their top position.

So, consider these metrics and make the necessary changes to your website today.

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