Blogging has come a long way since the past couple of decades. Social media platforms and microblogging has changed the face of blogging. With platforms like WordPress endeavoring to make blogging easy and efficient, there are millions of blogs online today. On WordPress alone, 74.7 million new posts, and 57.3 million new comments are generated every month. This means more competition for existing bloggers. In today’s article, we will offer some tips to help you drive more traffic to your WordPress blog.
Increase the speed of your blog
Check the speed of your blog. If it is taking more than 2 or 3 seconds to load, then you will have high abandon rates and poor search engine result ranking. This would mean lesser traffic. Take steps to optimize your WordPress blog for speed.
A good way of doing this is by opting for WordPress Hosting services for your blog. Most providers integrate CDN and caching servers to boost the speed of your blog by up to 1000%!
Build a Social Traffic Circle:
The First and the most important step which matters, is building a social circle around us. For instance, let’s think of our society – we are more likely to be friends with those people whose interests are the same as ours. Similar is the case with online social societies. You first have to search through various profiles, wandering here and there on the site and find and build relations or follow the ones whose interest criteria match with yours – or who you think can be a regular visitor for your website. This is the most important and effective way to drive massive social traffic to your website or blog and convert them into your customers or readers.
Create Quality Content
Even if your blog has blazing fast speed and you never miss a deadline, if the quality of the content created by you is not worth people’s time and/or attention, then you will not be able to drive traffic to your blog.
Be creative, informative, and above all original. Nothing puts off a viewer more than plagiarized content. Use images, infographics, and/or videos to make a visual impact too.
The Power of Internal Linking
Internal linking is a powerful method for encouraging visitors to explore other articles/posts and spending more time on your blog. The longer time a user spends on your website, the better the page rank in search engine results, and the higher the traffic. You can add ‘Featured Posts’ on your blog to promote an existing post with maximum views and/or comments. Another option is adding ‘Related Posts’ towards the end of the current post.
Depending on the topics that you blog about, determine a frequency for new blog posts. It can be weekly, fortnightly, monthly, or any other frequency. Once you have made this determination, ensure that you never miss the deadline. You can also schedule your posts in advance. Regular blogging will keep your viewers engaged and coming back for newer posts.
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Respond to comments regularly
Loyalty begets loyalty. If you want your readers to visit your blog regularly, then ensure that you interact with them on a regular basis too. If there is a comment which needs your acknowledgment or response, then ensure that you reply before publishing your next post. The best way to manage this is to dedicate a day to respond to comments and reader emails (if any). People like responsive bloggers – be the ones they like and they will recommend your blog to their friends too.
Enhance the user experience (UX)
Here are some tips:
- Create a page navigation hierarchy that will help visitors know their location on their blog at any time.
- Ensure that there are no dead links on your blog.
- Test your blog regularly for any errors or mistakes (technical/creative).
- Creat hassle-free navigation for your blog
- Categorize smartly – nobody appreciates a creative mess.
- Ensure that your blog has a responsive design.
In order to summarize all the above strategies – Let’s look at how they work well with different popular social media sites. Facebook, Twitter and Google plus allows you to set up a Business Identity through the Facebook page, Google plus pages, and twitter pages. Moreover, they also support hashtags, Remember to use them while sharing on these sites because they allow users to search for similar content to find your Post easily.
In the end – Social Media is not the end. The above strategies are the most effective ones and if you follow them, you can surely generate huge traffic in days.
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