Table of Contents
- What is Email Automation Software?
- Top 10 Best Email Automation Software 2026
- 1. HubSpot - Overall Best Email Automation Software
- 2. Mailchimp - Best Email Automation Software
- 3. ActiveCampaign - Email Automation Software for any Business
- 4. Brevo (Sendinblue) - Powerful Email Automation Software
- 5. GetResponse - All-in-One Email Automation Platform
- 6. ConvertKit - Best Email Automation Software for Creators
- 7. Moosend - Easy to use Email Automation Software
- 8. Constant Contact - Reliable Email Automation for Small Business
- 9. Zoho Campaigns - Smart Email Automation Software
- 10. Drip.com - Ecommerce-Focused Email Automation Software
- Key Features to Look for in Email Automation Software
- Why Should You Use Email Automation Tools?
- What is the Difference Between an Email Marketing Tool and a Marketing Automation Tool?
- FAQs
- Conclusion
- Comparison Table: Best Email Automation Software 2026
Top 10 Best Email Automation Software for Marketers in 2026,Jan
Imagine you’re a marketing executive who needs to run an email campaign. Now think what if you had to send emails to pitch 1,000 people manually? Would you really want to write each message one by one?
Let’s do some quick math for you If you manage to send 50 emails a day, it would take you almost 20 days just to finish sending them. And that’s only sending. Before sending each email, you need to create and design the email layout, add colors, images, and text to make it look attractive and after sending, make sure the email is delivered to the inbox, not spam and track who opened it!
This process feels exhausting! Seriously
That’s why, to solve this problem, we’re gonna talk about the best email automation software!
This tool does every step automatically! It automatically sends emails in bulk, personalizes messages for each person, suggests designs and colors, tracks open and click rates and even sends emails to people who didn’t read them.
There are hundreds of email automation tools available online today. But choosing the right one is challenging. So, we reviewed and selected the top 10 best email automation tools that are easy to use and packed with powerful features.
So before we look at the list, let’s first understand what an email automation tool really does.
What is Email Automation Software?
Email automation software is a tool that helps you send emails automatically without letting you type every message manually. Instead of writing and sending one email at a time, this email automation software allows you to create one message and send it to hundreds or even thousands of people at once and still make it feel as if written by a real user.
It can automatically add people’s names, track who opened the email, schedule messages and even send follow-up emails if someone didn’t respond. This tool is especially useful for marketers, sales teams, content creators, YouTubers, HR teams and anyone managing large communication lists.
They use features like pre-built templates, AI-assisted writing, CRM integration, analytics and automation workflows to save time and share messages professionally.
Top 10 Best Email Automation Software 2026
If you’re new to email automation, don’t worry1 To make things easier, we’ve created a simple and clear list of the Top 10 Best Email Automation Software for 2026. In this list, we’ll talk about each tool’s features, pricing, if it has a free trial or not and what makes it different from the others. So, just relax, read and choose the one that fits you best.
⏰ TL;DR:
1. HubSpot – Overall Best Email Automation Software
2. Mailchimp – Best Email Automation Software
3. ActiveCampaign – Email Automation Software for any Business
4. Brevo (Sendinblue) – Powerful Email Automation Software
5. GetResponse – All-in-One Email Automation Platform
6. ConvertKit – Best Email Automation Software for Creators
7. Moosend – Easy to use Email Automation Software
8. Constant Contact – Reliable Email Automation for small business
9. Zoho Campaigns – Smart Email Automation Software
10. Drip.com – Ecommerce-Focused Email Automation Software
1. HubSpot – Overall Best Email Automation Software
1st in the list, we’ve HubSpot email automation tool that helps you create and send emails. There’s simply no need to design the emails manually.
You can use drag-and-drop templates, send emails to one person or thousands of them at once and automatically send follow-ups based on user behavior. Everything happens in one platform only, so you don’t need multiple tools for the work.
This email automation tool also includes AI to help you write subject lines, edit tone, personalize content and build email drafts faster.
It tracks opens, clicks, replies and engagement so that you know exactly what works and what needs improvement. It’s actually designed to save time, boost the open rates and make email marketing easy for you.
Key features
- Customizable Email Templates: This tool gives you pre-built, responsive email templates that you can easily edit. You can drag, drop and customize elements like buttons, images and text. It helps you send professional-looking campaigns in just a few minutes.
- AI Email Writer & Smart Personalization: It includes AI to generate email copy, subject lines and tone adjustments. You can also use personalization tokens like name of the lead, company or purchase history to make mass emails feel one-to-one.
- Bulk Email Sending + Automated Workflows: You can send email blasts to your entire audience or set up automated workflows that trigger emails based on actions like sign-ups.
- Tracking, Reporting & Optimization: You can see open rates, click-throughs, replies, bounce rates and attachment downloads. It also highlights what’s working and what’s not so you can improve your emails with data rather than guessing.
Pros and Cons
- Easy drag-and-drop editor for quick template building
- AI-powered writing included
- Automations save hours of repetitive work
- Some advanced automation features require paid plans
Pricing
- Free Trial: 14-days Free Trial with No Credit Card required at all (includes free email marketing tools and templates) + Free Marketing Tools also available @ $0 per month (Free Forever Plan)
- Paid Starting Plan: $9 per month (1 Seat, 500 HubSpot Credits, 1K Marketing Contacts)
Best for
This email automation is especially helpful for small businesses, because it’s easy to set up and automates repetitive email tasks so they can save time and stay regular. It’s also good for startups, since the platform grows with them, starting simple and expanding as their audience and communication needs increase.
2. Mailchimp – Best Email Automation Software
After HubSpot, the 2nd best email automation software is Mailchimp. It is a powerful email-marketing and automation platform that helps you design and track professional email campaigns, even if you’re not a tech-savvy person.
It gives you ready-made templates (or the option to code your own) so you can quickly create attractive emails. Its automation features let you set up workflows for example, welcome emails or follow-ups, so you don’t have to do everything yourself every time.
It also uses data and built-in AI to help you send better, more effective emails. That means Mailchimp doesn’t just show you how your past emails performed.
It helps you predict who’s most likely to engage, suggests improvements accordingly and also automates sending emails at times you’re more likely to get sales.
Key features
- Smart Templates & Easy Email Builder: It offers a drag-and-drop email builder and a library of designed templates. Even if you don’t know HTML or any form of coding, you can make nice-looking emails quickly that match your brand.
- Automation Flows (Behavior-Triggered Emails): You can set up automated email, like welcome series, purchase follow-ups, abandoned-cart reminders or drip campaigns that get sent automatically based on customer behaviour.
- AI-Powered Content Creation & Optimization: With features like “Write with AI” (from their Intuit Assist), Mailchimp helps you generate or polish email copy like subject lines, body text and related things. You don’t need to write everything from the beginning; AI gives you the idea to start.
- Advanced Segmentation: It lets you classify your contacts (based on behaviour, demographics, purchase history) so you send the right message to the right people. Its AI and data-driven insights help predict who are the leads that can turn to customers.
Pros and Cons
- Easy to build professional-looking emails (no design skills needed)
- AI tools help write and optimize content, reducing writing workload.
- As the contact list grows, costs can increase significantly (pricing depends on number of contacts or emails).
Pricing
- Free Trial: Offers a Free Plan ($0 per month) Send 500 emails per month to 250 Contacts. The Free Plan also comes with 300+ integrations.
- Paid Starting Plan: Just @ $4.22 per month (Get to send up to 5K emails to 10x Contacts, with 1K+ pre-designed email templates and tool integrations as well)
Best for
Mailchimp works especially well for coaches, consultants, real-estate agents and freelancers. It’s great for them because it makes staying in touch with their clients easy. Plus you can set up automatic follow-ups, revise leads over time and even send relevant offers without the need to remember each person manually.
3. ActiveCampaign – Email Automation Software for any Business
Next is a smart email-automation tool that helps you create and manage marketing emails quickly and reliably.
It is one and only ActiveCampaign that offers a drag-and-drop email designer, ready-made templates and AI-powered helpers, so you don’t have to build every campaign from the starting.
The tool also works behind the scenes to optimize email deliverability and timing, helping your mails land in inboxes (not in the spam section) and reach people when they’re most likely to open them.
With ActiveCampaign’s marketing automation and AI tools, you can automate difficult complex tasks like follow-ups, segmentation, behavioral triggers and content personalization, so once you set things up, emails go out automatically based on how subscribers behave.
Key features
- Ready-made Templates & Design Tools: It provides 100+ pre-designed email templates and automation recipes, so you can build professional and branded emails. This helps you launch newsletters or transactional mails quickly with trending styles.
- AI-Powered Campaign: With its AI Campaign Builder, ActiveCampaign can generate emails, all based on a simple prompt. This speeds up campaign creation, making it easier to send more emails often.
- Predictive Sending: The tool checks the contact behaviour and data to send each email at the time when each recipient is most likely to open it, maximizing open and click rates.
- Top-level Automation: ActiveCampaign supports complex automation sequences. This lets marketing, sales and support teams automate repetitive tasks, saving time, reducing a lot of repetitive manual work and also ensuring the right email goes to the right man.
Pros and Cons
- Professional-looking emails quickly thanks to ready templates.
- AI tools reduce manual work.wa
- Predictive content or conditional content) require higher-tier plans.
Pricing
- Free Trial: Get a 14 days free (You get access to all the basic email marketing features, plus you do not need to input credit card details to register your free account)
- Paid Starting Plan: Starts only @ $15 per month (Get upto 10x contact limits, users can trigger 5 actions per automation, A/B testing features and you also get AI powered automation builder)
Best for
This tool is good for Marketing Teams who need to schedule and scale campaigns, giving them regularity, high-quality emails with zero effort. It’s also great for Sales Teams needing automated follow-ups, especially for cold leads. For Customer Support Teams, this tool works well for automated responses.
4. Brevo (Sendinblue) – Powerful Email Automation Software
Brevo lets you send out professional-looking emails like newsletters, price updates or marketing campaigns quickly.
With its drag-and-drop editor and ready-made templates, you can build emails that look good on desktop or mobile, give the emails a personal touch for your audience and send them in bulk. On top of that, Brevo provides tools that help you automate when and to whom emails are sent (like welcome emails or the reminder emails), making your marketing smarter and less manual.
It supports managing your contacts (you can segregate them), automating follow-up sequences and even generating content with AI, means you can save time writing messages and ensure your emails are more engaging and timely.
Key features
- Drag-and-Drop Editor & Templates: Easily design your emails using a simple drag and drop interface. Move blocks of text, images or buttons to make the email look attractive. You can even use pre-designed email templates or customize them as well.
- Bulk Sending & Email Volume Flexibility: Let’s say you’re sending emails to thousands of your contacts, Brevo supports large-scale email blasts. Even the free plan gives up to 300 emails per day & paid plans let you send many thousands per day.
- AI-Powered Content & Automation (Smart Email Writing & Timing): Its built-in AI helps write subject lines & the content, suggest messaging and even choose the best time to send emails. It also lets you send emails based on user actions (like sign-up, purchase, inactivity).
- Real-Time Tracking & Performance Analytics: You get detailed stats on delivery, open rates, click-through rates, bounces, sometimes even click heatmaps, so you know which campaigns are working. This helps update your strategy over time.
Pros and Cons
- Free plan available (300 emails per day).
- Easy drag-and-drop editor + customizable templates.
- AI-powered writing. Helps save time and improve open rates.r
- The free plan has a daily send limit.
Pricing
- Free Trial: Free Forever Plan $0 per month (Get to send 300 emails per day + You can add 2000 contacts per User)
- Paid Starting Plan: Starts just @ $8.08 per month – On Annual Plans (You can send up to 100K emails on a monthly basis + Get to add 2000 contacts as well.)
Best for
It is a great fit for a wide range of users, offering the flexibility and automation needed to simplify email marketing. B2B companies can use it to nurture leads with automated sequences and follow-ups that guide prospects through the sales funnel. Plus, the SaaS companies benefit from smooth onboarding flows, and renewal prompts that keep users engaged.
5. GetResponse – All-in-One Email Automation Platform
Next, we’ve GetResponse, an all-in-1 email automation platform that is specifically designed to help businesses send the right emails at the right time. It allows users to create promotional emails and automated messages using ready-made templates, AI tools and a simple drag-and-drop editor.
Everything is built to save time while helping emails look professional and engaging, even for beginners. The platform offers advanced levels of email sending by adding smart automation, AI-powered writing, tracking and segmentation tools. Users can also send bulk emails, automate follow-ups, recover abandoned carts and monitor opens and clicks in real time.
With built-in AI features, GetResponse helps improve subject lines, email content and overall campaign performance, leading to better open rates and more conversions.
Key features
- AI-Powered Email Creation: It includes an AI email generator that writes subject lines, body content and even design ideas in seconds. The AI uses your industry, keywords and audience details to create relevant emails.
- Advanced Automation & Autoresponders: The automation system allows emails to be sent automatically based on time, actions, or behavior. Welcome emails, follow-ups, abandoned cart reminders, and transactional emails can all run in the background.
- Bulk Email Sending with High Deliverability: It supports unlimited newsletters and high-volume email sending with a 99% deliverability rate. Emails reach inboxes across more than 160 countries. This makes it suitable for large campaigns as well.
- Tracking, Segmentation & A/B Testing: Built-in analytics show opens, clicks, bounces and engagement trends in real time. Users can classify contacts based on behavior and test subject lines or CTAs using A/B testing.
Pros and Cons
- Easy-to-use drag-and-drop email builder
- AI tools improve subject lines and email content
- Unlimited newsletters on paid plans
- Some AI features require setup to get best results
Pricing
- Free Trial: Offers a free trial for 14 days with access to premium features, allowing users to test the platform.
- Paid Starting Plan: Starts @ $18.85 per month, which includes unlimited newsletters, AI email generator, autoresponders, templates and landing pages.
Best for
This email automation tool works well for hospitality businesses, travel agencies and HR teams that depend upon timely and professional communication. Hotels and restaurants can automate reservation confirmations and follow-up emails, while travel agencies can also send itineraries, offers and reminders effortlessly. Plus, the HR teams can send automated onboarding emails that keep new hires informed from day one.
6. ConvertKit – Best Email Automation Software for Creators
Kit (The new name for ConvertKit) is an email marketing and automation tool built to help creators and small businesses grow strong relationships with their audience.
It lets you design beautiful, on-brand email templates, send bulk messages and also automate follow-ups so you can engage subscribers without always doing the work yourself.
It helps you boost open rates by making emails personal, smart, and perfectly timed. With Kit’s easy editor, you can pick ready-made templates, customize content and use AI-powered writing tools to draft emails quickly.
The automation features of ConvertKit, lets you react automatically when subscribers take actions, like clicking a link or joining your list, so your emails feel like real conversations and deliver better results every time.
Key features
- Drag-and-Drop Email Editor: Design emails with ease using customizable templates and an intuitive editor that looks great on all devices. Kit makes it simple to match your brand style and craft messages your audience loves.
- Smart Segmentation & Personalization: It lets you tag and segment your audience based on interests and behaviors so you can send content that feels personally written for each group, increasing open and engagement rates.
- Automated Email Journeys: Set up workflows once and let them run forever! Kit reacts when subscribers join or buy, sending the right message at the right time.
- AI-Assisted Writing & Insights: It includes intelligent writing tools that help you draft and polish email copy quickly, plus analytics to see what works so you can improve open rates and click-throughs over time.
Pros and Cons
- Can turn visitors into subscribers with forms and landing pages
- Personalized content boosts open rates
- Works in the background to grow and nurture your list
- Analytics can be limited on free plans
Pricing
- Free Trial: Zero Cost @ $0 per month 100% Free Forever Plan (Get essential tools and up to 10K subscriber limits, 1 basic visual automation, 1 email sequence & 1 User Only)
- Paid Starting Plan: Starts @ $33 per month (Get to add up to 1K subscribers, unlimited visual automation, unlimited email sequences, 2 users can use this plan & get 24/7 LiveChat support)
Best for
This tool (ConvertKit, now known as Kit) is OK for online course creators who want to send lesson emails and promotions. It is also good for the product companies that need to share feature updates smoothly, and law firms that want to send reminders and handle the client relationships.
7. Moosend – Easy to use Email Automation Software
What’s interesting about this email automation tool? As per our research, it is a smart and beginner-friendly cold email platform to help businesses build meaningful connections with their audience.
It makes creating email campaigns simple with drag-and-drop editing, pre-built layouts and customizable templates that reflect your brand’s voice.
With built-in AI writing help and advanced tools, you can launch professional campaigns fast without struggling over copy or design
At its core, Moosend lets you automate repetitive tasks, send emails in bulk at the best time and track every campaign’s performance in real time. Intelligent segmentation and personalization help your messages feel more relevant, boosting open and engagement rates.
Key features
- AI-Powered Email Content Tools: It includes an AI email writer that helps you draft and polish email copy in seconds. The AI feature of Moosend gives you suggestions that save time and brings you quick ideas.
- Smart Templates & Drag-and-Drop Builder: You can choose from many fully responsive email templates and customize the emails with a simple drag-and-drop editor. You absolutely do not need any skills to craft professional campaigns that look good on any device.
- Advanced Automation Workflows: Set up automated journeys like welcome series and behavior-based automation that send the right message at the right moment. This feature lets you get started quickly with smart workflows.
- Real-Time Tracking & Reporting: It gives deep insights into how your emails perform with real-time open and click metrics. You can test different versions with A/B testing and use segmentation data to refine your content for better results.
Pros and Cons
- 30-day free trial with full features
- AI-assisted email writing and optimization
- Powerful automation for workflows
- Real-time analytics and reporting
- Advanced add-ons cost extra
Pricing
- Free Trial: Offers a 30-day free trial that lets you use core features like automation, templates, and unlimited emails at no cost and without entering a credit card.
- Paid Starting Plan: Starts @ $7 per month (On Annual Plans) for smaller contact lists (Up to 500 subscribers), with pricing scaling upward as your list grows.
Best for
Moosend is perfect for Financial Advisors who want to send personalized updates and newsletters that build trust. It also works well for Fitness Trainers and Studios that need automated reminders, class schedules, and offer emails that keep members engaged. Local Service Providers benefit from automated follow-ups and quote emails that nurture leads without manual effort, helping grow customer relationships easily.
8. Constant Contact – Reliable Email Automation for Small Business
Next, we’ve Constant Contact’s email automation tool that gives you hundreds of ready-made email templates, a drag-and-drop editor and AI-assisted writing tools so you can create attractive emails even if you’re not a designer.
With automation, you can send welcome emails, milestone messages or follow-ups automatically so your audience stays engaged and your marketing feels personal. The platform also helps you organize your contacts into different sections and track how people interact with your emails, like opens and clicks, so you know what’s working.
It includes tools that can resend to people who didn’t open, test different subject lines, and even suggest improvements using AI. This means you can make smarter decisions, boost engagement and build stronger relationships with your audience with less effort.
Key features
- Smart Email Templates & AI Writing: It gives you hundreds of professional templates plus AI help to write, edit or expand your email content with just a few prompts. This saves time and helps your messages look clear.
- Automated Messaging Flows: You can set up automatic email sequences that go out based on customer behavior like welcome series, abandoned carts or milestone messages, so your audience stays engaged 24/7.
- Resend & A/B Subject Testing: If someone doesn’t open your email, the tool can automatically resend it with a new subject line or help you test multiple subject lines to see which gets more attention.
- Reporting & Contact Organising: Divide your list into smaller groups based on how people interact with your emails and send targeted messages. Plus, you get clear reports so you can see who opened or shared your emails and like that, you can adjust next campaigns for better performance.
Pros and Cons
- Easy drag-and-drop editor with many templates.
- AI-powered email content creation tools.
- Automated emails based on behavior and timing.
- Advanced automations cost more in higher plans
Pricing
- Free Trial: Offers a 30-day free trial so you can test its email tools without paying up front.
- Paid Starting Plan: Starting paid plan is around $12 per month for basic email tools, templates, and basic automation.
Best for
This works well for event organizers who need automated reminders and confirmation messages that happen on their own. It’s also great for healthcare providers who want simple appointments and 100% outreach. And for influencers and creators, it makes building newsletters easier with AI writing assistance.
9. Zoho Campaigns – Smart Email Automation Software
Zoho’s email automation platform is designed to help you work smarter, not harder. It gives you beautiful ready-made templates, automated campaign workflows and smart send options so your emails reach the correct person, without you lifting a finger once it’s set up.
With Zoho Campaigns, even newbies can craft professional emails, personalize them for different audiences and watch engagement grow.
Behind the scenes, powerful tools like behavior-based triggers, advanced analytics and deep segmentation work together to boost open and click rates.
Let’s say you’re wanting to send a welcome series, Zoho helps you automate faster, track what matters (like clicks, open rates, attachment downloads) and make better decisions to grow your customer relationships.
Key features
- Drag-and-Drop Automation Builder: You can create smart emails using an easy visual workflow builder. Set triggers for actions like sign-ups, clicks or time delays and Zoho sends the right message at the right moment.
- Dynamic Personalization & Smart Segmentation: Group your audience by behavior, interests, location, and more to send highly relevant messages that feel personal to each subscriber, improving conversions.
- Advanced Sending Optimization: You can take advantage of features like receiver’s timezone delivery and scheduling to make sure your emails arrive when people are most likely to open it.
- Comprehensive Analytics & Insights: Goes beyond opens and clicks! You can track how your audience interacts with every email campaign you run, you can even see where they’re located, which devices they use and find actionable data to update your strategy.
Pros and Cons
- Advanced analytics help improve performance.
- Forever-free plan available for small lists.
- Some advanced features require paid plans.
Pricing
- Free Trial: Offers a Free Forever Plan (Lets you manage up to 2,000 contacts and send up to 6,000 emails every month)
- Paid Starting Plan: Get 14 Days Trial on Paid Plans (Starts @ $1.98 per month on Annual Plans, get Unlimited emails, 10 users can be added per plan & you can even group contacts as well)
Best for
This email writing software is good for Recruiters who want to automate candidate outreach and follow-ups, Nonprofits can also use this tool to send donor updates and thank-you messages regularly. Educational Institutes aiming to streamline student notifications can also use Zoho email automation tool as well.
10. Drip.com – Ecommerce-Focused Email Automation Software
Drip happens to be a smart email automation platform, as per our research team, built to assist businesses send high-impact, personalized emails that actually convert, without letting you spend hours on setup.
You get a visual email builder, ready-to-use templates, behavior-based triggers and powerful automation workflows that engage customers at the right moment and boost sales.
With Drip you can easily segment your audience by actions, past purchases, or engagement level, so every email feels personal and relevant
It also supports A/B testing, tracking, and deep analytics, helping you understand what’s working and improving over time, all while freeing you from manual email tasks.
drip.com
Key features
- Intelligent Automation Workflows: This tool lets you build powerful automation sequences that trigger based on real customer behavior, such as abandoned carts, new sign-ups or repeat buys, so your campaigns run on autopilot with precise timing and relevance.
- Visual Email Builder + Templates: You can design beautiful, on-brand emails fast with an intuitive drag-and-drop builder and professionally designed templates that ensure styling & mobile or tablet responsiveness.
- Advanced Segmentation & Personalization: It automatically groups your contacts by behavior and engagement so each subscriber receives messages tailored to their interests, leading to higher open rates and nice rate of conversions.
- Comprehensive Analytics & A/B Testing: Measure how each campaign performs with built-in analytics, then optimize using A/B tests on subject lines and content to discover what resonates best with your customers.
Pros and Cons
- Easy visual builder and ready templates
- Strong behavior-based automation triggers
- Built-in tracking and analytics
- Can be complex for beginners initially
Pricing
- Free Trial: Offers a 14-day free trial with no credit card required (Letting you explore most features before upgrading)
- Paid Starting Plan: Start just @ $39 per month for up to 2,500 contacts. (Get Unlimited email sends, Up to 50 workflows & Open API access)
Best for
This tool is good for modern marketers who want community managers running engagement campaigns, subscription-based businesses triggering renewal reminders and personal brands automating audience communication, all while keeping messaging personal and impactful. Must Read – Best Email Validation Tools
Key Features to Look for in Email Automation Software
Do you see above! There are so many email automation tools! Picking any random free email writing tool you see isn’t always a good idea. It might look good at first, but later you may realize it doesn’t have the features you really need and that can turn frustrating.
That’s why it’s smart to know exactly what to look for before choosing the best free email automation software. So, to make things easy, here are the top 10 features you should keep in mind while selecting the perfect email automation software.
- Pricing & Value
Price really matters but what you get for that price matters more! Some email tools offer great features at a low cost, while others may charge more but include advanced automation. Free demo trials can help you test before investing for a paid plan.
- Advanced Segmentation
Segmentation means grouping people based on interests or needs. Instead of sending the same message to everyone, you send the right message to the right man. This makes your emails more meaningful and improves your chances of getting replies.
- Multi-Step Workflows
Workflows help you set a chain of emails that go out automatically. For example, as someone signs up, they get a welcome email, then a reminder, then maybe a discount offer. Once you set it up, the system handles everything for you.
- Behavioral Triggers
Behavioral triggers send emails based on what someone does like clicking a link, joining a list, or abandoning their cart. These emails feel perfectly timed because they’re based on live receiver’s actions.
- A/B Testing
Sometimes one small change can make a big difference. A/B testing lets you test two versions of your email to see which one performs better. It helps you learn what your audience likes more images, shorter text, different subject lines, etc.
- Templates & Drag-and-Drop Builders
Templates give you a ready-made layout so you don’t have to start from scratch. And with a drag-and-drop builder, you can move things around easily. This helps you create beautiful emails quickly and stress-free.
- CRM & eCommerce Integrations
Good software should connect with the tools you already use like Shopify, HubSpot, Salesforce, or WooCommerce. This helps you automatically access customer data so your emails feel smarter and more relevant.
- Analytics & Reporting
Analytics show you what’s working and what’s not. You can see how many people opened your emails, clicked, ignored, or unsubscribed. These reports help you improve your next campaign and make better decisions.
- Scalability & Automation Limits
As your business grows, your tool should grow with you. That means handling more contacts, more campaigns, and more automations. A scalable tool saves you from switching later.
- AI-Assisted Writing & Personalization
AI can make writing emails much easier by suggesting text, fixing tone and helping with better subject lines. It can also make emails feel personal by adding names and customizing messages automatically. This helps your audience feel like the message was written especially for them. Best SendGrid Alternatives
Why Should You Use Email Automation Tools?
Just imagine you’re on a marketing team, and you need to send email campaigns to hundreds of leads. You would have to type every email manually, add the person’s name, choose images and colors and check if the message looks appealing enough to convert them. Then repeat the same thing again and again.
Just thinking about that amount of work feels tiring, right? That’s exactly why email automation tools exist to save time and make the entire process fast and professional.
Here are the problems that an email automation tool solves:
- Saves Time and Reduces Manual Work
Instead of spending days or weeks sending emails one by one, automation lets you set up a single message and send it to thousands instantly. It handles personalization and follow-ups automatically, so you can focus on more important tasks.
- Helps Maintain Regularity + Professional Quality
Automation tools come with pre-built templates, branding features and AI writing support. This means your emails will always look polished, aligned with your brand, and well-structured, even if you’re not a design or writing expert.
- Improves Results with Tracking and Smart Insights
These tools track opens, clicks, replies and unsubscribes. You get data on what works and what doesn’t, so you can improve your strategy. Some platforms even suggest improvements automatically using AI. Also Read – Best AI Tools for Email Copywriters
What is the Difference Between an Email Marketing Tool and a Marketing Automation Tool?
Many marketers often get confused between email marketing tools and marketing automation tools because they sound similar. While both help with communication, they are not the same. So, to make things crystal clear, here’s the exact difference explained simply.
| On What Basis? | Email Marketing Tool | Marketing Automation Tool |
| The Main Purpose | Helps you send newsletters, bulk emails and campaigns | Manages complete customer journeys across multiple channels |
| Personalization Level | Basic (Name, company, location and more like these) | Advanced (behavior, purchase history, dynamic content) |
| Automation Level | Simple automation like welcome or follow-up emails | Complex automation like lead scoring and CRM actions |
| Channels that it Supports | Email Only | Email, SMS, social campaigns, ads & CRM workflows |
| Best For | Small & Medium Businesses | Businesses needing Advanced marketing & Sales automation |
FAQs
What is the best email automation software in '2026' ?
The best email automation software in 2026 is HubSpot as it gives the most features like automation, templates, AI writing and analytics & reporting in just one place. There are many other options that you can go for such as MailChimp & Zoho! These platforms make the email automation process smoother and more reliable than others.
Is AI necessary for email automation?
Yes, absolutely, it is! AI makes a big difference. Without AI, it feels basic and requires more manual adjustments. With AI, your emails become smarter because the tool can help you write better content, choose the best sending time and improve results automatically.
How much does email automation software cost?
Email automation software costs around $2 per month, like in Zoho (roughly, On Annual plans) and can go upto $50 per month (totally depends upon the plan you scale to). Some tools like MailChimp and HubSpot offer free plans as well.
Can small businesses use email automation effectively?
Definitely! Small businesses can use email automation effectively. Manual emailing takes too long and mistakes are common. Automation helps even a one-person business look professional and stay consistent. It can send welcome emails, promotional offers, reminders and follow-ups without you doing anything after setup.
What is the easiest tool for beginners?
If you’re just starting, Mailchimp and Brevo are the easiest to learn. They have simple drag-and-drop editors, ready-made templates and quick setup steps. Even if you’ve never done email marketing before, you can start building and sending campaigns in just a few minutes.
How does email automation software handle unsubscribe requests?
Good automation software handles unsubscribes automatically. The moment someone clicks the unsubscribe button, they are removed from future emails without you doing anything. This keeps your list clean and protects your sender reputation.
Conclusion
Now that you’ve understood how email automation works and explored the top tools available, one thing is very clear! Writing and sending emails to hundreds or thousands of people manually is time-consuming and it also drains your energy and slows down your marketing strategy.
Instead, you can use the best email automation software that can completely change the way you communicate. These tools come with pre-designed templates, bulk messaging features, AI support, CRM integration, personalization options and detailed tracking reports.
That means the tool helps you send bulk emails & also helps you to design them beautifully, personalize them for every lead, deliver them to the inbox and even resend follow-up emails automatically.
If you’re trying to collaborate with famous YouTubers with over 1 lakh (100k) subscribers, you don’t have to message each creator separately. With automation, you can send personalized messages to hundreds of creators in just a few clicks.
Let the smart tools do the hard work!
Comparison Table: Best Email Automation Software
2026
We’ve listed all the top email automation tools below in a simple comparison table. It includes their unique features, whether they offer a free trial, pricing information and other important highlights. This makes it easier for you to compare everything in one place and decide which tool fits your needs and budget perfectly.
| Tools | Templates | Campaign reporting | CRM integration | AI capabilities | Pricing |
| HubSpot | Large set of built-in email templates | Advanced Analytics + Reporting Dashboard | Built-in CRM fully integrated | Breeze AI (AI content) | $9 per seat per month |
| MailChimp | Extensively responsive templates | Standard Campaign Reporting | Not fully a CRM (Basic Audience) | Some AI assistance available | $4.22 per month |
| ActiveCampaign | Good Library of Templates | Strong reporting & analytics | Integrated CRM with Lead scoring | AI-driven predictive sends | $15 per month |
| Brevo (Sendinblue) | Good customizable templates | Standard reporting (clicks & opens) | Basic CRM like contact tracking | Limited native AI features | $8.08 per month |
| GetResponse | 100+ templates & landing pages | Advanced reporting (automation reports) | Basic CRM & pipeline tools | Yes! Advanced level AI ability | $18.85 per month |
| ConvertKit | Receiver-focused templates | Basic reporting (opens, clicks & subscribers) | No Full CRM! Has audience tagging | Basic AI usage is available | $33 per month |
| Moosend | Good templates & drag-and-drop editor | Standard analytics & campaign statistics | Basic CRM features are there | Get Limited AI features | $7 per month |
| Constant Contact | Strong & newbie friendly templates | Good reporting tools & analytics | Only with few CRMs (No built-in CRM) | Limited AI capabilities | $12 per month |
| Zoho Campaigns | Templates + Drag-and-drop editor | Reporting & Analytics included | Integrates seamlessly with Zoho CRM | Advanced AI tools for Automation | $1.98 per month |
| Drip | Customizable Templates | Strong Analytics & Reporting | Works as CRM for ecommerce Industry | Automation-centric & Limited AI Tools | $39 per month |
