Best Landing Page Builders in 2023 – Top #10 [Free & Paid]

By Mamta Goswami

Creating a landing page with beautiful templates is vital to any online marketing strategy to get good leads and conversions. A landing page is the first point of contact among potential customers and the promoter. 

But finding the best landing page builders that comes with beautiful templates is like finding a needle in the haystack!! But no worries, because we have brought to you 10 best landing page builders [ Free and Paid ] which you can use to create elegant landing pages in just few clicks.

10 Best Landing Page Builders [ Free And Paid ]

Here in this section we will discuss all the 10 Best Landing page builders [ Free and Paid ] which you can choose for your business. We will recommend you to read this section carefully to understand everything in detail. 

1. Unbounce

A powerful landing page builder that offers a range of templates, integrations, and design tools. Some of the features of Unbounce include:

Unbounce Best Landing Page Builders
  • Mobile Optimization: Unbounce spontaneously enhances landing pages for mobile devices.
  • Integrations: Unbounce integrates with various marketing and analytics tools, including Google Analytics, Mailchimp, and Salesforce.
  • A/B Testing: Unbounce allows users to create and test multiple landing page variations to see which performs best.

Price and Plans 

We have attached a table below to help you understand whether it will suit to your business or not!!

Launch OptimiseAccelerate Concierge
$74/mo$109/mo$180/mo$469/mo
Unlimited landing pages, popups, and sticky barsUnlimited landing pages, popups, and sticky barsUnlimited landing pages, popups, and sticky barsUnlimited landing pages, popups, and sticky bars
AI copywritingAI copywritingAI copywritingAI copywriting
Up to 500 conversionsUp to 1,000 conversionsUp to 2,500 conversionsMore than 5,000 conversions
Up to 20,000 visitorsUp to 30,000 visitorsUp to 50,000 visitorsMore than 100,000 visitors
1 Domain 5 Domain10 Domain25 Domain

Pro and Cons

Let us look at the pros and cons of buying a Unbounce plan.

 Pros of Unbounce: 
  • Easy to Use: The drag-and-drop page builder and pre-designed templates make it easy for users to construct professional-looking landing pages swiftly.
  •  A/B Testing: The ability to test multiple landing page versions can help users optimize their pages for maximum conversions.
  •  Mobile Optimization: Unbounce’s automatic mobile optimization ensures that users’ landing pages look and function correctly on all devices.
 Cons of Unbounce:
  • Cost: Unbounce is a paid platform, and the cost may be prohibitive for some users.
  • Limited Customization: While Unbounce allows users to customize their landing pages to some extent, it may offer less flexibility than some users need.
  • No Entire Website Building: Unbounce is specifically designed for landing pages and does not offer the ability to build an entire website.

2. Spectra

Spectra WordPress page builder plugin is a free plugin that provides a drag-and-drop interface for creating landing pages. It includes a wide range of blocks and features that can be used to create beautiful and engaging landing pages.

Spectra for Bloggers

Some of the features of Spectra include:

  • Responsive Design: Create mobile-friendly and responsive layouts with Spectra, ensuring your website looks great on all devices.
  • Pre-designed Templates: Choose from a wide selection of professionally designed templates to kickstart your website design process.
  • Library of Elements: Access a library of elements, including buttons, images, sliders, and more, to enhance your page’s functionality and aesthetics.

Spectra Pro has recently been unveiled, targeting those looking for advanced web design tools to craft perfect landing pages. Not only does it introduce fresh blocks, but it also enhances the existing ones from the free version and brings in completely unique features.

Key blocks added are:

  • Instagram Feed Block.
  • Registration Block.
  • Login Block.
  • Loop Builder Block, and more.

One of its standout features is the Dynamic Content Extension. Unlike traditional content that remains stagnant unless you manually edit and publish, Spectra Pro lets you showcase changing text and images on-the-go using its blocks. This means you can continuously refresh your landing pages, making them more engaging!

When it comes to pricing, the Spectra Pro journey starts at $49 per year with the aptly named “Spectra Pro plan”. Additionally, there’s the Essential Toolkit and the soon-to-arrive Business Toolkit to consider.

 Plans and Pricing:

Spectra ProEssential ToolkitBusiness Toolkit
$49$79$149
Powerful Features
Powerful features such as Popup Builder, Loop Builder, and Dynamic Content.		Astra Pro Theme 
Essential Toolkit includes Astra Pro, the world’s most popular WordPress theme.		ProjectHuddle 
Client and team collaboration, revolutionizing design feedback collection tool.
Custom Blocks
Custom blocks such as Sliders, Image Gallery, Instagram Feed, User Login & Registration Form, Modal, and many more.		Premium Starter Templates
Professionally designed pre-built website templates.		SureWriter 
An advanced AI-powered assistant, SureWriter Pro Plan.
Extensions
Powerful extensions like Animations & Motion Effects, Dynamic Content and more.		Priority Support 
Priority attention and expert guidance.		SkillJet Academy Membership 
Expert-led courses for entrepreneur and web professional at all levels.

Pro and Cons

Let us look at the pros and cons of buying a Spectra plan.

Pros of Spectra: 
  • Wide range of blocks: Spectra includes a wide range of blocks that you can use to create your landing pages.
  • Highly customizable: Spectra is highly customizable, so you can change the look and feel of your landing pages to match your brand.
  • Fast and lightweight: Spectra is fast and lightweight, which means that it won’t slow down your website.
Cons of Spectra:
  • Some features require the Pro version: Some of Spectra’s more advanced features, such as the WooCommerce integration and the Elementor page builder, are only available in the Pro version.
  • Can be difficult to learn: Spectra is a powerful page builder with a lot of features, so it can be a bit difficult to learn how to use it.  However, there are plenty of resources available to help you, such as the Spectra documentation and the Spectra community forum.

3. SwipePages:

SwipePages is a web-based tool that allows users to create and design interactive, mobile-responsive landing pages and websites. Some of the features of SwipePages clude:

SwipePages About
  •  Customizable Templates: Facilitates various templates that can be customized to meet the user’s needs.
  •  Publishing: Authorizes users to publish their pages directly to the internet, making it easy to share them with others.
  • E-commerce Capabilities: Facilitates tools for users to sell products and services directly from their pages.

 Plans and Pricing:

You can go through the table attached below to understand their service’s price and plans!! 

Startup MarketerAgency
$29/month$59/month$119/month
Unlimited conversionUnlimited conversionUnlimited conversion
1 Domain5 DomainUnlimited domain
25,000 Traffic 50,000 Traffic500,000
Full chat and email supportFull chat and email supportFull chat and email support
Priority Call support
1hr of CRO cusultation

Pro and Cons

Let us look at the pros and cons of buying a SwipePages plan.

 Pros of SwipePages:
  • Responsive on Mobiles: Pages on SwipePages are mapped out to be mobile-responsive, ensuring that they look acceptable and work well on all devices.
  • Integrations: SwipePages integrates with various marketing and social media platforms, making connecting with your audience and promoting your pages easy.
  • Publish Head-on to the Web: SwipePages allows users to publish their pages directly, making it easy to share them with others.
Cons of SwipePages:
  •  Limited Customization: While SwipePages facilitates a variety of templates and modification options, more advanced users may find the customization options somewhat limited.
  •  Limited Integrations: While SwipePages integrates with several email marketing and social media platforms, it may only support some integrations users are looking for.
  • Cost: SwipePages is a paid service, which may need to be more suitable for users on a tight budget.

4. Leadpages

It is a software platform that permits users to develop landing pages, sales pages, and other web pages for their businesses. 

Leadpages About

Some of the critical features of Leadpages include

  •  Drag and Drop Page Builder: Leadpages lays out an easy-to-use drag-and-drop interface for fabricating custom landing pages and other types of web content.
  • Pre-Designed Templates: Leadpages facilitates various pre-designed templates that users can customize to fit their specific needs.
  • Integrations: Leadpages integrates with other marketing tools, including email marketing platforms, CRM systems, and social media platforms.

Price and Plans 

Checkout the table attached below to understand whether it will suit to your business or not!!

Pro Standard
$74/Month$37 / Month
3 Sites1 Sites
Unlimited Traffic & LeadsUnlimited Traffic & Leads
Free HostingFree Hosting
Online Sales & Payments
Unlimited A/B Split Testing

Pro and Cons

Let us look at the pros and cons of buying a Leadpages plan.

 Pros of Leadpages
  • Easy to use drag and drop interface.
  • Wide range of customizable templates.
  • Integrations with other marketing tools.
 Cons of Leadpages
  •  Limited personalized options.
  •  A paid tool with potentially unreasonable pricing.
  •  Finite blogging capabilities.

5. HubSpot

HubSpot is a CRM platform facilitating various tools for marketing, sales, customer service, and CRM. Some key features of HubSpot include:

HubSpot About
  •   Marketing Automation: HubSpot presents email marketing, social media marketing, and lead generation features.
  •  Sales Enablement: HubSpot presents tools like lead tracking, email integration, and sales forecasting.
  •  Customer Service: HubSpot offers a customer service platform comprising a ticketing system, a knowledge base, and live chat.

Price and Plans 

Here in this section we have attached a table that will help you to understand whether it will suit to your business or not. 

Professional Enterprise
$800/mo$3600/mo
2000 subscribe 10,000
5 calculated properties200 calculated properties
Up to 100 inboxesUp to 200 inboxes
50 custom views per account600 custom views per account
Up to 25 filtered analytics viewsUp to 50 filtered analytics views

Pro and Cons

Let us look at the pros and cons of buying a HubSpot plan.

Pros of HubSpot:
  • Wide Range of Features: HubSpot facilitates a broader range of tools for marketing, sales, customer service, and customer relationship management, making it a comprehensive solution for businesses.
  •  Easy to Use: HubSpot comprises a user-friendly interface and provides various training resources to help users get started and become proficient with the platform.
  • Integrations: HubSpot integrates with other business systems, including social media platforms, email marketing tools, and e-commerce platforms.
Cons of HubSpot:
  • Cost: HubSpot’s paid plans can be expensive, especially for small businesses.
  • Complexity: With so many features, HubSpot can be overwhelming for some users, especially those new to CRM platforms.
  • Limited Customization: While HubSpot offers a range of customization options, it may not be as flexible as some other CRM platforms.

6. Landingi

 Landingi is a platform helping users to create, publish, and manage landing pages for their websites. Some key features of landingi include:

Landingi About
  •  Templates: Landingi provides an enormous range of templates for users.
  • A/B Testing: Landingi facilitates users to conduct A/B tests for comparing the performances of different versions of their landing pages.
  • Responsive Design: Landingi’s landing pages are optimized for all devices, including desktop, tablet, and mobile.

 Plans and prices:

You can goo through the table attached below to understand their services price and plans!!

Free Professional 
$0/month$49/month
1 published landing pageUnlimited landing pages
Data sync once a dayReal-time data sync
30-day data tracking365-day data tracking
Landingi watermarkNo Landingi watermark
Fast Chat and Phone support

Pro and Cons

Let us look at the pros and cons of buying a Lamdingi plan.

 Pros of Landingi:
  • Allows users to create and publish professional landing pages without coding knowledge.
  •  Offers a variety of templates and customization options.
  • Integrates with popular email marketing tools.
  • Provides analytics to help users optimize their landing pages for conversions.
Cons of Landingi:
  •  It comprises fewer features or customization options than other landing page builders.
  • Interface is not as user-friendly.
  •  It offers fewer integrations with other tools and services than its rivals.

7. Instapage

A landing page builder that facilitates a range of templates, integrations, design tools, and A/B testing and conversion optimization tools.  Some features of Instapage  

Instapage about
  • Drag-and-Drop Page Editor: Instapage presents a user-friendly visual editor that allows users to design and customize their landing pages quickly.
  • Responsive Design: Instapage’s landing pages are designed to be mobile-friendly, ensuring that they look substantial and function correctly on any device.
  • Advanced Targeting: Instapage permits users to target specific audiences with their landing pages, using criteria such as location, language, and device type.

Price and Plans 

You can go through the table attached below to understand its service’s worth! 

Build Convert 
$199/moCustomized
#1 Landing page builder #1 Landing page builder 
No Conversion Limits No Conversion Limits 
Real-Time Visual CollaborationReal-Time Visual Collaboration
Editable Global Blocks
Ad-to-Page Personalization
SSO (Single Sign-On) 
Bulk Lead Downloads

Pro and Cons

Let us look at the pros and cons of buying a Instapage plan.

 Pros of Instapage
  • Instapage is an easy-to-use landing page builder that allows clients to fabricate high-quality landing pages swiftly and efficiently.
  • It has various templates and design options so that users can create a professional-looking landing page matching their brand.
  • Instapage has a variety of integrations with popular marketing tools, making it easy to integrate your landing pages with your existing marketing efforts.
Cons of Instapage
  •  Instapage is more expensive than its rival landing page builders, especially for businesses on a low budget.
  •  Does have fewer advanced features than other landing page builders, such as the ability to create entire websites or e-commerce stores.
  • Instapage’s customer support is not as forthcoming as some of its competitors.

8. MailChimp

MailChimp is a well-liked email marketing service that assists businesses and organizations in sending newsletters, promotional emails, and other email campaigns.  Here are some key features of MailChimp:

MailChimp About
  •  Drag-and-Drop Email Designer: IT allows clients to create visually appealing emails without coding knowledge. 
  •  Custom Templates: One can also create templates for their campaigns.
  • A/B Testing: MailChimp provide its clients with A/B testing on their emails, which means one can send two different versions of an email to a small group of people and check which version performs better.

 Plans and Price

You can go through the table attached below to understand whether it will suit to your business or not. 

Premium StandardEssentials Free 
$278.78/mo$13.94/mo$9.33/mo0
150,000 Emails/mo6,000 Emails/mo5,000 Emails/mo1,000 Emails/mo
Unlimited Users 5 Seats3 Seats1 Seat
Phone & Priority Support24/7 Email & Chat Support24/7 Email & Chat SupportEmail support for first 30 days
5 Roles4 Roles2 Roles0

Pro and Cons

Let us look at the pros and cons of buying a MailChimp plan.

 Pros of MailChimp
  •   Easy to Use: MailChimp has a user-friendly interface and provides various tools to help you create and send emails.
  •  Affordable: The basic plan is free, and the paid plans are reasonably priced, making MailChimp an affordable option for businesses of all sizes.
  • Wide Range of Features: MailChimp offers a wide range of features, including A/B testing, integrations with other tools, and detailed analytics.
 Cons of MailChimp
  • Limited Functionality on the Free Plan: The primary program only allows you to send to 2,000 subscribers and needs some features available on the paid plans.
  • Some Features May Need to be Clarified for Beginners: While MailChimp is generally easy to use, some of the more advanced features may need to be defined for users new to email marketing.

9. Wishpond

It is a marketing automation platform that facilitates various tools for businesses to create and manage campaigns, including email marketing, social media marketing, and landing pages. Some features of Wishpond include

Wishpond About
  • Email Marketing: Email campaigns to the client’s subscribers.
  • Social Media Marketing: Manage social media accounts and schedule posts.
  • Landing Pages: Build and publish professional-looking landing pages.

 Plans and Price

 Wishpond offers several plans, including a free program and paid plans starting at $49 per month. The specific features and pricing vary depending on the project the client chooses.

Pro and Cons

Let us look at the pros and cons of buying a Wishpond plan.

 Pros of Wishpond 
  • Wide range of marketing automation tools.
  • Ability to manage multiple campaigns from a single platform.
  • Professional-looking landing pages.
 Cons of Wishpond
  •  Some features require a paid plan.
  • Learning curve associated with using the platform.
  • Limited integrations with other marketing tools.

10. GetResponse 

It is an email marketing and marketing automation platform that supports businesses and organizations in creating, managing, and analyzing their marketing campaigns. Some key features of GetResponse comprise

GetResponse  about
  •  Email Marketing: GetResponse yields a range of tools for creating and sending professional-quality emails, including templates, subject line testing, A/B testing, and more.
  • Marketing Automation: GetResponse’s automation tools allow users to set up automated campaigns based on specific actions or behaviours of their target audience.
  • Landing Pages: GetResponse provides a drag-and-drop builder to fabricate professional-quality landing pages for your marketing campaigns.

Price and Plans

We have attached a table below to help you understand their service’s worth!

FreeEmail Marketing Marketing AutomationEcommerce Marketing 
$0.00/mo$15.58/mo$48.38/mo$97.58/mo
Up to 500 contactsMore than 1,000 contactsMore than1,000 contactsMore than 1,000 contacts
1 landing pageUnlimited landing pagesUnlimited landing pagesUnlimited landing pages
2,500 newsletters/moUnlimited newslettersMarketing automationQuick transactional emails
Website BuilderUnlimited Website BuilderWebinarsAbandoned cart recovery

Pro and Cons

Let us look at the pros and cons of buying a GetResponse plan.

 Pros of GetResponse:
  • Easy to Use: GetResponse has a user-friendly interface and facilitates a variety of templates and design options.
  • Comprehensive Marketing Automation: GetResponse presents a range of marketing automation tools.
  • Integrations: GetResponse integrates with many other tools and platforms.

 Cons of GetResponse:

  • Limited Templates: While GetResponse offers a variety of templates, some users find the selection to be limited compared to other platforms.
  • Complex Interface: While GetResponse is generally easy to use, the interface is cluttered, especially if the users are new to email marketing or marketing automation.

Why Choose Landing Page Builder?

Several reasons why one chooses to use a landing page builder are

  • Ease of use: Landing page builders are designed to be user-friendly.
  • Time-saving: Landing page builders present pre-designed templates and drag-and-drop editing, which saves time.
  • Customization: Landing page builders often provide a range of customization support.

FAQ’s: Best Landing Page Builders

What is a Landing page?

A landing page is an autonomous web page sketched to convert visitors into customers by providing a focused, relevant, and actionable experience.

 What do we look for in the best landing page builders?

The best landing page builders should have a user-friendly interface, provide various customizable templates and design options, and have robust integration and conversion optimization attributes.

Why do we have the Landing page?

Landing pages are used to direct visitors to take a specific action. They are an essential part of the customer journey and can aid in increasing conversions by providing a targeted and relevant experience for the user.

Does the Landing page improve sales?

Yes, a well-delineated landing page can upgrade sales by providing a clear and compelling call to action that encourages visitors to take a specific action, such as making a purchase or filling out a form to request more information.

Can we create a Landing page for free?

It is possible to generate a free landing page operating abundant website-building platforms and tools that facilitate free plans or templates.

Does a Landing page impact Website SEO?

Yes, a landing page can impact the SEO of a website. A well-designed and optimized landing page can help improve the overall SEO of a website by increasing its relevance to targeted keywords and enhancing its user experience.

Conclusion – Best Landing Page Builders

Overall, after deeply analysing multiple Landing Page builders, we tried to provide you 10 Best Landing Page Builders [ Free and Paid ] which you can use to promote your business and attract more leads!! You can confidently choose any of the listed tools but if you are looking for a specific recommendation then we will suggest you to go with either Unbounce or SwipePages. 

Hopeful, you have found this article helpful. If you have any query related to the above tools, then you can comment it below!! We will try to respond you as soon as possible. 

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Mamta Goswami

Mamta Goswami

Meet Mamta Goswami, a trailblazing web-hosting expert who has been making her mark in the industry since 2021. With a unique perspective and unwavering passion, she has been empowering individuals and businesses to thrive in the digital world.

With her blog posts, Mamta aims to bridge the gender gap in the tech industry and inspire more women to pursue careers in web hosting. Through her relatable and informative content, she simplifies complex concepts, making web hosting accessible to everyone. Let’s connect with Mamta on Facebook, Linkedin, and Twitter.

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    Best Landing Page Builders in 2023 – Top #10 [Free & Paid]

    Best Landing Page Builders [ Free and Paid ]