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Top 10 Best Free Content Marketing Tools For Your Business

Nowadays, content is one of the crucial parts of a website. It makes your website attractive and readable, and its user-friendly content makes it loved by the users and search engines. 

And whilst you are starting an online business and ready to launch a website, make sure that your content, including data, media like images, videos, gifs and more, is chosen wisely according to your niche and while targeting the preferred audience. 

Hence, here we are with an article for our dear readers on the content marketing platforms from where you can easily pick some content for your website, place it there and make one according to your choice.

Give it a read to get more information on it!

What Are Content Marketing Tools

Content marketing tools help you strategize your content and make it user-friendly for the users as well as the search engines so that they are ranked at the top when a related keyword is searched by anyone globally. 

Creating content is mostly human work/manual, but what is out there that can help you work and produce better and more efficient content? It’ll be a preferred option, isn’t it?

Content marketing tools help in almost anything for you, including optimising content for a keyword, previewing and editing meta descriptions, suggesting relevant internal links, and abstracting technical SEO duties.

Read Also: 7 Best VPS Server Uptime Monitoring Tools

5 Best Free Content Marketing Tools For Your Business

Without waiting more, here are some of the best content marketing tools we picked up for you to work with in the creation of the best website for business growth:

1. Canva 

Canva allows anyone who wants to work in content marketing to understand how important good graphic elements are.

Canva makes creating infographics, social media posts, blog cover photographs, and other visual material simple for newbie and professional designers. 

About Canva 

You don’t need to be a professional graphic designer to use Canva. It allows you to create decent-looking graphics for your website.

Canva’s user-friendly interface makes it simple for design novices to produce infographics and other materials suited for print, social media, and blogging platforms. 

It comes for free to operate. But if you are going to a professional level with it, there are some premium plans it offers to choose from and work with.

Best Features

The best features of Canva as a content marketing tool:

  • Combine images and build stylish montages
  • Add text to your video for an engaging clip
  • Add Text to Video Feature Banner
  • Add Music To Video Feature
  • Convert your videos to mp4 online for free
  • Convert your GIF to video online for free
  • Image Montage Feature
  • Crop photos and get creative with your framing
  • Effortlessly enhance and brighten your images
  • Brighten Image Feature
  • Set the mood of your videos with the best sound effects
  • Enhance your images and bring them to life
  • Elevate your pictures with photo borders
  • Merge videos together to weave a complete story
  • Video Transitions

Pros And Cons

The pros and cons of Canva:

Pros

  • Intuitive UI 
  • Freemium Version 
  • Wide variety of templates 

Cons

  • The free version is limited 
  • Cannot easily move from one design to another

2. CLICK UP

Click-up allows you to make some rick-text Docs, better than Google Docs or any other software. It’s built to fulfil users’ marketing plans, reports, strategies, and different document needs. 

Top 10 Best Free Content Marketing Tools For Your Business

Like, in the Google Docs format, you may also edit and collaborate with your team members in real-time. Also, get various templates, custom tools and more.

While they adore productivity software, believing productivity is broken in general. There are simply too many tools to keep track of, and too many items exist in completely different ecosystems in the market.

So, to work differently, ClickUp was invented as an internal tool and now as a method to work towards a more productive world.

It starts with a free version for a lifetime. But also offers some premium plans with better features which you can opt for when you want to upgrade a level up. 

Best Features

The Best Features of Click as a content marketing tool:

  • Customize tasks for any project
  • Collaborate on anything with the team
  • Break down big projects with subtasks
  • Organize work in your way and style 

Pros And Cons

The pros and Cons of Click Up:

Pros

  • Efficient DashBoard Management and View
  • Customer-centric
  • Cost-Effective and user friendly
  • Works efficiently in teams as well as solo 

Cons

  • Confusion is created with too many customizations and Click up features
  • Can work on the user interface

3. HubSpot

Hubspot is a marketing, sales, and CRM platform that provides the tools to generate actionable content, optimise it, and get it in front of the appropriate people. It is also regarded as the industry’s most powerful content marketing platform. 

HubSpot

HubSpot also creates products for sales and customer service departments. As a result, it can effectively serve as the command centre for the entire company. HubSpot has many features, most of which are free to try. 

The features include a robust form builder, live chat and chatbots, popup tools, and an all-in-one WordPress marketing plugin.

Best Features

The best features of HubSpot as a content marketing tool:

  • Reporting dashboard 
  • Company insights 
  • Deal tracking 
  • Pipeline management
  • Email tracking 
  • Prospect tracking 
  • Meeting scheduler 
  • Live chat option

Pros And Cons

The pros and cons of HubSpot:

Pros

  • Freemium 
  • Integration Service/ Premium consulting
  • Customizable Reports and Templates 
  • Easy to use

Cons

  • Prices hike up quickly 
  • Configurations needed

4. Visual.ly

Visually makes creating great visual content for marketing campaigns simple and affordable. They have hand-selected the most talented freelancers to assist teh users in creating high-impact infographics, movies, presentations, reports, and interactive online microsites. 

Visual.ly

Their robust collaboration platform accelerates the creative process–and increases communication between teh user and their team of graphic designers, writers, web developers and others.

They create visual content that achieves results while saving time and money. The user can request teh quotation of the prices according to their choices. 

The user can create content marketing assets like these with Visual.ly:

  • Social Media Micro Content
  • Videos
  • Infographics
  • eBooks
  • Instructional Guides
  • Interactive Microsites
  • Data Visualization
  • Presentations & Slideshares
  • Photography

Best Features

The best features of Visual’ly as a content marketing tool:

  • Top Talent available 
  • Cost-effective plans 
  • Fast collaboration 
  • Helps in delivering high-quality content 
  • Helps in targeting specific demographics to build an expert company in that particular field

Pros And Cons

The pros and cons of Visual.ly:

Pros

  • Easy to use 
  • No set-up fee 
  • A vast amount of content is available, especially for teh purpose of using it for the targetted audience. 
  • Affordable and faster tools 

Cons

  • No free trial or plan
  • The interface is redone often
  • Limited features

Read Also: 10+ Great Link Building Tools Free & Paid Online 2022


5. Thinglink 

Thousands of professional content makers utilise our technology to engage customers with interactive media regularly.

Do you want to make interactive photos, movies, or 360°/VR content? With ThingLink’s simple editor, you may save time and money on content creation.

Thinglink 

ThingLink is a brilliant solution for digital tagging goods. Students can interact with the media by adding tags, allowing them to bring greater attention to it. Users can also use images, photos, videos, or 360-degree interactive imagery.

ThingLink’s strength is its ability to integrate a wide range of rich media. Add your verbal prompts, link to a helpful website, embed graphics in movies, and more.

Best Features

The best features of Thinglink as a content marketing tool:

  • Reach targetted audience present anywhere
  • Engages on small and large screens     
  • ThingLink has an immersive reader
  • Accessible, responsive and translated ,for multilingual audiences
  • Gaining new insights

Pros And Cons

The pros and cons of Thinglink:

Pros

  • Updated and adding of new features with time
  • Easy to use User Interface 
  • Creative in providing marketing assets 
  • Great customer service

Cons

  • Sometimes there’s a problem with the display playing videos and images 
  • Expensive

6. Check plagiarism.com

Thousands of students, instructors, and content writers use and enjoy online plagiarism checkers. 

check plagiarism.com

And as for check plagiarism.com, they provide lightening fast plagiarism detector tools for educational institutions as well as to others who need to check the plagiarism so that no one can point them out or complain against them (talking about website owners).

Whereas website owners check it so that no copyright issue comes up in future. 

Check-plagiarism can also help you cite sources in the APA, MLA, and Chicago styles.

Writers use plagiarism detectors to ensure the quality of their work. Also, webmasters utilise it to protect their text from being stolen. You can check up to 

2000 words for free, but for better checking and without minding the words, you will have to buy their pro plan to get easy and full access to it. 

Best Features

The best features of check plagiarism.com as a content marketing tool:

  • Fast and Accurate
  • Compares Content
  • 100% Safe and Secure
  • Multiple files support
  • Easy to Understand

Pros And Cons

The pros and cons of plagiarism checker.com:

Pros

  • It covers multiple platforms and plugins
  • With plagiarism checker also provides a grammar check, text summarizer and citation generator. 
  • Word and character counter 
  • Plagiarism Comparison

Cons

  • Checks up to 2000 words only, for free
  • Better and more features in pro plans

7. Trello

Trello is the solution for planning and collaboration. It integrates with a variety of content marketing platforms.

Projects are represented by boards, while cards represent tasks. All tasks and projects can be organised in one spot.

Top 10 Best Free Content Marketing Tools For Your Business

Trello centralises all your team’s projects and is flexible enough to adapt to changing demands.

When you’re ready to start creating material, you’ll need a system to keep track of everything, especially when working with a large number of staff or guest writers. 

It’s a freemium platform, giving options to start from free and upgrade as per your choice!

Best Features

The best features offered by Trello as a content marketing tool:

  • Success starts with a Trello board
  • Hit deadlines every time with Timeline
  • Use Calendar to stay on top of tasks
  • An illustration showing the Dashboard view
  • See it as a spreadsheet with a Table
  • Find a new sense of direction with Map

Pros And Cons

The pros and cons of Trello:

Pros

  • Automatic internal automation
  • Easy to use
  • Third-party customizations 
  • Time to time updates
  • Freemium

Cons

  • Users face challenges with user permission. 

8. Infogram 

Infogram is a data visualisation and infographic platform based on the web. It offers the users the ability to make as well as share infographics, digital charts and maps. 

Infogram 

They can download, share and publish a full-fledged end product anytime. 

They offer freemium services, considering the area of comfort for every user.

Best Features

The best features of Infogram as a content marketing tool:

  • Save time and stay on brand
  • Attract the audience with interactive content
  • Collaborate with the team in real-time
  • Track how the work is resonating with the targetted audience
  • Create responsive content for web
  • Easy to use and simple ways to handle the data

Pros And Cons

Pros

  • Great Customer services
  • Simple User Interface 
  • Great compatibility with all kinds of devices 
  • Saves time with an organised structure

Cons

  • You can download charts and other things only if you have a premium plan 
  • It needs a proper network connection and does not work offline

9. Buffer.com 

Buffer is a social media/content marketing software solution that may be used for a variety of purposes.

Buffer.com 

Buffer’s main feature is the ability to compose and schedule content for publishing across various social networks, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Buffer aids in the organic growth of an audience. They make marketing solutions that are both affordable and intuitive for ambitious individuals and teams.

Best Features

The best features of Buffer.com as a content marketing tool:

  • Measure your social media performance in a few clicks
  • You can plan and then publish your content as per your choice
  • Engage the targeted audience with the help of teh tools 
  • With the label and hotkeys, respond to the comment twice as fast

Pros And Cons

The pros and cons of Buffer.com:

Pros

  • Content planning and scheduling 
  • Freemium 
  • Time to time alerts on everything 
  • Ensures privacy

Cons

  • Can cover more social media platforms to be compatible with 

10. MailChimp

Mailchimp is a marketing platform that helps manage and talk to clients, potential customers and other interested parties.

MailChimp

One can win over repeat as well as new customers by sending automation and emails regularly from a marketing platform with expert advice built-in. 

They provide needed capabilities in teh free package, with a limit of monthly 10,000 sends. 2,000 being the daily send limit.

If you have more customers, you can always upgrade to an unlimited number of emails, with an increase in prices and packages. 

Best Features

The best features of Mailchimp as a content marketing tool:

  • Sell more with email automation
  • Win repeat business with predictive segmentation
  • Engage and enrol more customers
  • Grow by day with Mailchimp

Pros And Cons

The pros and cons of Mailchimp:

Pros

  • Easy to use templates 
  • WYSIWYG email editor
  • Thorough reporting
  • Generous free plan

Cons

  • No email scheduling in the free plan
  • Premium plans are a little expensive

Why do you need content marketing tools?

Content marketing tools provide its users with fresh ideas for writing, assisting you in connecting with the targetted audience’s personas, encouraging website users to interact with content, and even assisting them in making a purchase choice. 

The performance of your posted content as you as a digital marketer works with the functioning of content marketing tools.

Benefit Of Using Free Content Marketing Tools

Let’s list the benefits of free content marketing tools:

  • First of all, it’s for FREE! No money investment until you’re sure about the results. 
  • Increased traffic via organic search
  • Increased brand recognition
  • Creation of distinct brand personality
  • Improved access to a larger audience
  • Increased social media participation and PR outcomes
  • Higher rates of conversion

FAQs

What is a content marketing tool?

A content marketing tool helps find and get everything needed to post great quality content on the web together. 

Content marketing tools help in various ways, from curating and getting your content together to getting it out or published and delivering it to your potential clients.

Which is the best content marketing tool?

Out of these renowned content marketing tools, we analyzed that they all are best as per their qualities, but if you want an all-in-one marketing tool, you can go with Mailchimp, HubSpot, or Trello!

How can I create free content?

You can create free content with the help of freemium content marketing tools. Choose a free plan and work with it to create good content to publish that too for free!

Can I Use Content Marketing Tools for Free?

There’s a free plan in almost every content marketing provider’s offerings. So, you can choose those plans and start working with them for free. 

Does Free Content Marketing Tools is Beneficial

Yes, somewhere down the line, free content marketing tools solve two purposes: Get your work done and for free!

Conclusion

While covering and talking about all these best free content marketing tools, we realized how important these are for a digital marketer and to what extent these tools help optimize and get the content ranked on the search engines. 

We had fun curating this list of the 10 best free content marketing tools for your business. We hope you have fun but also be serious while choosing the one for you because it’ll determine how popular you and your brand get on the web. 

Also, feel free to ask us anything you like. We’ll be delighted to answer them!

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