Independent Analytics Review 2026: Honest 6-Month Test

Most WordPress site owners know they should track their traffic, but few enjoy doing it. Google Analytics 4 asks you to learn a new interface, add a cookie banner and send visitor data to Google, and many bloggers simply stop looking at their numbers. Independent Analytics promises something simpler: a privacy-friendly dashboard inside your WordPress admin, with the data stored in your own database.

But a promise on a pricing page is not proof. So we did what we rarely see in other reviews: we ran Independent Analytics Pro on a real, busy blog for six months. Since 30 April 2026 it has recorded hundreds of thousands of sessions, and we measured what it costs in database space, what its tracking code adds to a page and which features we actually used.

In this Independent Analytics review, you will find our real numbers, every feature explained, the current prices, a free versus Pro comparison, how it stacks up against Google Analytics 4, Plausible, Matomo, MonsterInsights and Burst Statistics, and who should (and should not) install it.

⚡ Key Takeaways
✅ No cookies, no external servers and all data stored in your own WordPress database
✅ Six months of tracking on a busy blog, from 30 April to 6 November 2026
✅ A lightweight tracking snippet of about 13 KB that sends one background request per visit
✅ Free version with unlimited tracking, Pro from $49/year with every feature on every plan
✅ Campaign builder, click tracking, real-time view and email reports in Pro
⚠️ Our database used about 620 MB per million sessions, more than the 200 to 300 MB the developer estimates
⚠️ It cannot import your old Google Analytics data

Independent Analytics Review at a Glance

	Our Findings
🏷️ What it is	A WordPress analytics plugin and a privacy-friendly Google Analytics alternative for WordPress
🧪 Our test	Independent Analytics Pro 2.16.2 on a live blog for 6 months, since 30 April 2026
📊 Data recorded	Six months of sessions, pageviews and visitor records on a busy blog
🔒 Privacy	No cookies, no personal data stored and no external server, per the developer
⚡ Tracking code	About 13 KB inline snippet that sends one background request
💽 Database size	About 620 MB per million sessions on our site
💰 Pricing	Free version, Pro from $49/year for 1 site, $79 for 3 sites, $199 for unlimited
♻️ Refund	30-day money-back guarantee, no free trial
⭐ WordPress.org rating	4.8/5 from 166 reviews and more than 100,000 active installs

Our verdict: Independent Analytics is the easiest way we have found to see which posts bring traffic, where visitors come from and which campaigns work, without a cookie banner or a Google account. It is a strong fit for blogs, business sites and agencies. It is not a replacement for GA4 if you need Google Ads attribution, and you should plan for database growth on a busy site.

What Is Independent Analytics?

Independent Analytics is a WordPress plugin that tracks your visitors and shows the results in a dashboard inside wp-admin. Unlike Google Analytics, there is no external account, no tag and no connection to another company’s servers. The plugin records each visit through your own site’s REST API and keeps everything in your WordPress database, so you own the data.

The homepage sells it as a WordPress analytics plugin with the line “Get Analytics You Understand” and the promise of “simple, common sense stats (without sacrificing functionality).” It lists nine headline features: Campaigns Report, Real-time Analytics, Click Tracking, eCommerce Analytics, User Journeys, Form Tracking, Email Reports, Geographic Report and Devices Report. It also says the plugin is rated five stars by its users and trusted by more than 100,000 WordPress websites, and it offers both a View Pricing button and a free version download.

The free version covers the basics: visitors, views and sessions, plus Pages, Referrers, Geographic and Devices reports, filters, CSV and PDF export, a dashboard widget and post view counts in the Posts list. The Pro version adds the reports that help you grow a site: campaigns with a link builder, click tracking, real-time visitors, user journeys, WooCommerce and other eCommerce analytics, form tracking and scheduled email reports.

Independent Analytics says it is used on more than 100,000 WordPress sites, and its WordPress.org listing shows a 4.8 out of 5 rating from 166 reviews. It requires WordPress 5.9 or higher and PHP 8.0.30 or higher. To compare it with the other options, see our guide to managed WordPress hosting so your host and your analytics work well together.

What’s New in Independent Analytics 2.16?

The plugin updates often. Version 2.16.0, released on 15 October 2026, brought several changes that matter to marketers:

• Redesigned Campaign Builder: The UTM link builder was rebuilt, with QR code generation and CSV exports, so you can print a campaign link.
• Optional Cloudflare Geolocation: You can use Cloudflare’s country data for visitor locations if your site runs behind Cloudflare.
• 18-Month Auto-Delete: A new retention option deletes old data after 18 months, which helps control database size.
• OpenAI Ad Clicks Tracked Separately: Clicks from OpenAI ads now show as their own source in the reports.
• Better Facebook Ad Accuracy: Facebook ad traffic is now attributed more accurately in the Referrers report.

Versions 2.16.1 and 2.16.2 followed in October, and 2.16.2 fixed newsletter form submissions being recorded. We ran 2.16.2 for this review.

How We Tested Independent Analytics

We did not test Independent Analytics on a demo site. We have run Independent Analytics Pro 2.16.2 on the GoogieHost blog since 30 April 2026, on a lifetime Pro license, and we use it to decide which posts to update and which campaigns to keep. For this review we read the numbers straight from the plugin’s database tables and from the live page source on 6 November 2026.

What We Measured	Result on Our Blog
Tracking period	30 April 2026 to 6 November 2026, about 6 months
Pages per session over the whole period	About 1.08
Countries with visitors	200
Browsers detected	66
Campaigns created	3
Click tracking rules	4
Database space used	About 620 MB per million sessions
Saved reports	20

What we did not test: Our blog has no online store and no forms, so the eCommerce and form tracking tables on our site are empty. The notes on those two features come from Independent Analytics’ own pages, not from our data, and we say so where it applies.

About the screenshots: our traffic is private, so only the Pages, Referrers and Devices images are ours, with numbers blurred. The rest come from the official Independent Analytics site (demo data).

Independent Analytics Setup: How Easy Is It?

Setup is the easiest part. There is no account, no tag to paste and no Google property to create:

1. Install the free Independent Analytics plugin from the WordPress plugin directory, or upload the Pro plugin and enter your license key.
2. Activate it. Tracking starts straight away, and a new Analytics item appears in the WordPress admin menu.
3. Clear your cache once, so the tracking snippet shows on every page, whether you use one of the best WordPress caching plugins or a host-level cache. The developer says this is the one step people miss.
4. Visit your site in a private browser window, then open the dashboard to confirm your visit appears.
5. In Settings, choose which user roles and IP addresses to ignore, so your own visits do not count, and set automatic data deletion if you want it.

The whole process takes about five minutes. If your pages do not show up, the plugin FAQ says to clear your site’s cache and visit in a private tab.

Independent Analytics Dashboard and Features

Here is what Independent Analytics shows, report by report. The first four reports are in the free version, and the rest are Pro.

Overview and Filters

The Overview page is the first screen you see. In our dashboard it is made of modules: Site Traffic with a views and visitors chart, Top 10 Pages, Geographic Traffic on a world map, New vs. Returning Sessions and Site Metrics. Buttons let you add or reorder modules and download the report.

Key Metric (Last 30 Days)	Result on Our Blog	Change vs Previous Period
Average session duration	12:45	Down 9%
Bounce rate	98%	Up 1%
Views per session	1.03	Down 2%

These figures come from our Pages report on 6 November 2026. We keep our exact visitor, view and session counts private, but the engagement numbers show how one screen summarizes a month at a glance, with the change against the previous period beside each tile.

You can filter any report by page, referrer, country, device, campaign and more, then save the filtered view as a report. We have 20 saved reports, and they load in one click. The left sidebar also ships with ready-made report shortcuts, listed below. Pro adds an Overview report with 10 customizable modules.

Built-in Report Shortcuts in the Sidebar

Independent Analytics adds its own sidebar inside the WordPress admin, and each report group has ready-made views you can open without building a filter:

Sidebar Group	Ready-Made Views
Real-Time and Overview	Live visitors and the main dashboard
User Journeys	Form Submission, Clicks and Orders
Pages	Blog Posts, Top Landing Pages, Fastest-Growing Pages and Today
Referrers	Search Engine Traffic, Social Media Traffic, Fastest-Growing Referrers and Last 7 Days
Geographic	Cities and European Countries
Devices	Browsers and OS
Campaigns	New Report
Clicks	PDFs, Zips, Emails and Phone numbers

The main WordPress menu under Analytics also lists Settings, Campaign Builder, Click Tracking, Help and Support, Integrations, Updates and Account. The Clicks shortcuts show how far click tracking goes: it can follow PDF and Zip downloads, email links and phone number links, not only normal links.

Pages Report

The Pages report ranks your posts and pages by views, visitors and sessions, and the sidebar shortcuts include Blog Posts, Top Landing Pages and Fastest-Growing Pages. This is the report we open most, because it tells us which posts deserve an update. The free version also puts post view counts in the Posts list, so you can see traffic without leaving the editor.

Referrers Report

Referrers shows where visitors come from: search engines, social networks, other websites and direct visits. Our site has hundreds of recorded referrers. Because the plugin groups them by type, you can see search traffic separate from social traffic at a glance.

Geographic Report

The Geographic report breaks down visitors by country and city. Ours recorded visitors from 200 countries and thousands of cities, which is useful for choosing a server location and targeting content. Version 2.16 added optional Cloudflare geolocation for sites behind Cloudflare.

The report shows a world map shaded by traffic and a sortable table. In the last 30 days it listed 163 countries. Here are our top 10 by share of visitors:

Country	Share of Visitors	Share of Views	Session Duration	Bounce Rate
United States	20.9%	13.21%	7:34	99%
China	9.75%	39.54%	15:02	98%
Germany	8.32%	5.05%	5:04	100%
United Kingdom	7.77%	4.72%	4:17	100%
France	6.89%	4.18%	3:09	100%
The Netherlands	6.77%	4.12%	4:05	100%
Japan	6.38%	3.96%	9:21	100%
India	5.87%	5.91%	16:27	91%
Poland	4.52%	2.77%	4:40	100%
Brazil	4.4%	2.62%	4:35	99%

How to read it: The table shows why a country report needs judgment. China sent 9.75% of our visitors but 39.54% of our views, about 7 views per visitor against roughly 1 for most other countries, which looks like automated traffic. India shows the longest real engagement, with a 16:27 session duration and the lowest bounce rate at 91%. Independent Analytics ignores bots that identify themselves, but disguised bots still get counted, so pair it with Cloudflare or Wordfence and use filters before you act on a number.

Devices Report

Devices shows desktop versus mobile, operating systems and browsers. We saw 66 different browsers in our data. It answers the practical question of whether to design for mobile first.

Device Type	Share of Visitors	Share of Views	Session Duration	Bounce Rate
Mobile	77.81%	48.83%	13:48	99%
Desktop	22.14%	51.13%	12:30	97%
Tablet	0.05%	0.03%	4:05	91%
Console	Under 0.01%	Under 0.01%	Not shown	100%
Wearable	Under 0.01%	Under 0.01%	Not shown	100%

Mobile brought 77.81% of our visitors, but desktop visitors viewed slightly more pages in total, so a blog that looks good only on a phone would miss half of the page views.

Campaigns Report and Campaign Builder (Pro)

The Campaigns report tracks UTM links, with visitors, clicks, form submissions and eCommerce sales for each one. The built-in Campaign Builder creates tagged links for you, and the 2.16 redesign adds QR codes and CSV export. We have created 3 campaigns on our blog so far. If you run email, social or ad campaigns, this feature alone is worth the Pro price.

Click Tracking (Pro)

Click tracking records clicks on any link without code. You set link patterns, and the plugin counts every click that matches. We use 4 link rules, which show us which buttons and outbound links readers really use. Click data is buffered and written to the database in batches, which keeps the site fast.

Real-Time Report (Pro)

Real-time shows how many visitors are on your site right now, which pages they are viewing and where they came from. It is useful during a launch or when a post is shared widely.

User Journeys (Pro)

User Journeys shows a timeline of each visitor’s pages, referrer and actions. It helps you see how people move through your site before they convert, and it is one of the features reviewers praise most.

eCommerce and Form Tracking (Pro)

Pro can track sales from WooCommerce, Easy Digital Downloads, FluentCart, SureCart and Paid Memberships Pro, and show conversion rates by landing page, referrer and campaign. It also tracks form submissions through more than 20 form plugin integrations. We have not tested these on our blog, because it has no store or forms, so we rely on the developer’s description here. If you run a store, pair it with a host built for it, such as one from our list of the best WooCommerce hosting providers.

Email Reports (Pro)

Email reports send scheduled summaries to you or your clients. Agencies can use them as a simple client report, and the free version also lets you share dashboard access with authors and white-label it for non-admins.

Exports, Widgets and Developer API

Every report exports to CSV, and the free version also exports PDF. There is a WordPress dashboard widget, an admin toolbar view, an optional public view counter and a developer API for custom work.

More Independent Analytics Features Worth Knowing

The features page lists more than 40 smaller tools. These are the ones we would point out to a new user:

• Author, Category and Date Stats: Sort pages by author, post category, publication date or comment count to see which kind of content performs best.
• Landing Page and Exit Page Stats: Find the entrance pages that bring visitors in and the top exit pages where they leave.
• 404 Errors and On-Site Search: Spot broken URLs and see which terms visitors type into your site search.
• Growth Columns: See which pages and referrers are growing or shrinking fastest against the previous period.
• Custom Columns, Sorting and Date Ranges: Switch table columns on or off, sort by any metric and pick any date range.
• Privacy and Access Controls: Ignore user roles and IP addresses, white-label the dashboard for non-admins and share access with authors.
• Admin Toolbar, Widget and Public View Counter: Show views in the toolbar, on the WordPress dashboard and, if you like, publicly under a post.
• Dark Mode, RTL and Mobile-Friendly Dashboard: The dashboard supports dark mode, right-to-left languages and mobile screens, and a developer API is available.
• MainWP Extension: Check the stats of all your clients’ sites in one place through the MainWP extension.

Independent Analytics Integrations: Which Plugins Does It Work With?

Integrations are where Pro earns its price. According to the Independent Analytics integrations page, it lists 37 supported plugins across eCommerce, forms, email, and page builders and add-ons. Once an integration is on, the plugin records each order or form submission and ties it to the page, referrer, location, device and campaign that produced it.

Integration Type	Plugins Listed	What It Tracks
eCommerce and memberships	WooCommerce, FluentCart, SureCart, Easy Digital Downloads and Paid Memberships Pro	Orders, conversion rates, total sales and refunds by page, referrer, location, device and campaign
Forms	Contact Form 7, WPForms, Gravity Forms, Fluent Forms, Ninja Forms, Bit Form, Formidable Forms, Avada Forms, SureForms, Forminator, WS Form, Everest Forms, JetFormBuilder, Kali Forms, ARForms, Core Forms, Request a Quote for WooCommerce, Amelia and WP Store Locator	Each form submission and its conversion rate
Email and newsletter	MailPoet, Mailchimp for WordPress, Newsletter and MailOptin	Sign-ups as conversions
Page builders and add-ons	Bricks Builder, Divi, Elementor Pro, Breakdance, Kadence Blocks, Superb Addons, Convert Pro, Hustle and Thrive Leads	Forms and pop-ups built with these tools

Note: We have not tested these integrations ourselves, because our blog has no store and no contact forms, so the list comes from the developer’s page. The page ties eCommerce and form tracking to the Pro plugin. Before you buy, check that your own form or store plugin appears on the list.

Independent Analytics Free vs Pro

Feature	Free	Pro
Visitors, views and sessions	✅	✅
Pages and Referrers reports	✅	✅
Geographic and Devices reports	✅	✅
Filters, saved reports, CSV and PDF export	✅	✅
Dashboard widget and post view counts	✅	✅
Ignore user roles and IP addresses, auto-delete old data	✅	✅
Campaigns report and Campaign Builder	❌	✅
Click tracking	❌	✅
Real-time analytics	❌	✅
User Journeys	❌	✅
WooCommerce and eCommerce analytics	❌	✅
Form tracking (20+ integrations)	❌	✅
Overview and Solo reports, email reports	❌	✅

The free version has no limit on tracked visitors or how long you keep data, which makes it one of the most generous free analytics plugins. Upgrading to Pro keeps your existing data.

Independent Analytics Performance: What Does It Add to Your Site?

For this Independent Analytics review, we looked at the live HTML of our blog pages on 6 November 2026. Independent Analytics adds one inline script of about 13 KB to each page. It runs after the page loads and sends a single background request to your own site’s REST API using the browser’s fetch method with keepalive, so it does not block rendering. It stores nothing in the browser.

Performance Check	What We Found
Tracking code	One inline script, about 13 KB, on every page
How it reports a visit	One background POST request to your own REST API
Cookies	None set by the plugin
Developer claim	A 100/100 PageSpeed score is still possible
Dashboard speed	The developer says dashboards can slow on sites with 1 million or more visitors a month

Note: We did not run a before-and-after PageSpeed test for this review, so we cannot give you a score change. To speed up the rest of your pages, follow our WordPress speed optimization guide. The weight and loading method above are what we measured. If your site is fast today, the impact should be small, and a good host helps. See our list of the fastest WordPress hosting providers.

Database Size: The Hidden Cost of Self-Hosted Analytics

Because the data lives in your own WordPress database, it takes space on your own server. This is the cost most reviews skip, so our Independent Analytics review measured it. After six months, our Independent Analytics tables work out to about 620 MB per million sessions.

Table	Share of the Plugin’s Database Space
Sessions	75%
Views	14%
Visitors	9%
Cities	About 1%
Resources (pages) and all other tables	Under 1%

That is more than the 200 to 300 MB per million sessions that the developer estimates. The difference may come from indexes and from our mix of data, so treat the developer’s figure as a minimum and plan for more. The sessions table alone holds 75% of the total.

What to do: Use the automatic deletion setting, which can limit data to 1 to 3 years, and in version 2.16 to 18 months. If you want to keep long-term history, run the plugin on a host with a generous database and fast storage.

Is Independent Analytics GDPR Compliant? Privacy and Cookies

In our Independent Analytics review, privacy stood out as the main reason people choose Independent Analytics over Google Analytics. According to the developer, the plugin does not use cookies, does not store personal data and does not communicate with external servers, and all data is created and stored in your WordPress database. Because of that, the developer says the free version does not need a cookie consent banner, as long as no other plugin on your site needs consent.

Privacy Point	Independent Analytics	Google Analytics 4
Where data is stored	Your own WordPress database	Google’s servers
Cookies	None set by the plugin	Uses cookies
Cookie banner	Not needed, per the developer	Usually needed in the EU and UK
Personal data stored	None, per the developer	Collected under Google’s terms
Who can see your data	You and your admins	You and Google

One thing to check: Independent Analytics says it uses a fingerprinting technique to recognize repeat visitors, with visitor IDs hashed on your own server. The developer still describes this as compliant, but wording matters under privacy law. This is not legal advice, so ask your own advisor if your site is in a strict region.

About bots, the plugin ignores self-identifying bots such as search engine crawlers and uptime checkers. It does not stop disguised malicious bots, so the developer suggests Cloudflare or Wordfence for those. Our guide to the best free Cloudflare alternatives lists other options.

Independent Analytics Pricing and Plans

Independent Analytics is free in the WordPress plugin directory, and Pro is sold by the year or as a lifetime license. Every Pro plan includes every Pro feature, and only the number of sites changes:

Plan	Sites	Per Year	Lifetime
Free version	Unlimited	$0	$0
Pro Standard	1	$49	$147
Pro Hobbyist	3	$79	$237
Pro Agency	Unlimited	$199	$597

Tracked pageviews are unlimited on every plan. Annual plans renew automatically at the original price, and you can cancel any time. If a subscription expires you lose updates and priority support, but you keep the installed version, your data and your tracking. A 30-day money-back guarantee applies, and there is no free trial, though the free version works as one. Each sub-site on a multisite network needs its own license, unless your plan covers enough activations. We checked both the Annual and Lifetime views of the pricing page, and the prices above are the ones it shows for each plan.

Independent Analytics vs Google Analytics 4

Google Analytics 4 is free and very powerful, and it connects to Google Ads and Search Console. But it is complex, it uses cookies and it keeps your data on Google’s servers. Independent Analytics trades some depth for simplicity: you see traffic, sources, locations and campaigns in plain reports inside WordPress, with no cookie banner.

One important limit: Independent Analytics cannot import your Google Analytics history at this time. The developer suggests running both tools together for a few weeks or months while you switch. Our pick: use Independent Analytics for daily decisions, and keep GA4 only if you need Google Ads attribution.

Independent Analytics vs Burst Statistics

Burst Statistics is another WordPress-native tool. Its WordPress.org page shows more than 200,000 active installs and a 4.9 rating, and it is free with no tracking limits. Cookieless tracking is optional, because cookies are its default. Its Pro tiers add UTM tracking, geographic data and WooCommerce revenue. Independent Analytics gives you geographic data and the Pages and Referrers reports in its free version, and its Pro plans include every feature. Our pick: Burst if you want a free tool with goals, Independent Analytics if you want cookieless tracking by default.

Independent Analytics vs Plausible

Plausible is a hosted analytics service with cookieless tracking and an open source option. Its Starter plan is $9 a month for up to 10,000 monthly pageviews and Growth is $14 a month, with a 30-day free trial. It is not a WordPress plugin, so the data lives on Plausible’s servers unless you self-host. Our pick: Plausible for non-WordPress sites, Independent Analytics when you want your data inside WordPress with unlimited pageviews.

Independent Analytics vs MonsterInsights

MonsterInsights connects WordPress to Google Analytics 4 and shows its reports in your dashboard. Its Plus plan is $99.50 a year on an intro price and $199 at the normal price, and Pro is $199.50 on intro and $399 normal, with a 14-day refund window. Because it relies on Google Analytics, your data still goes to Google. Our pick: MonsterInsights only if you must stay on GA4, otherwise Independent Analytics costs less and keeps data local.

Independent Analytics vs Matomo

Matomo is a full analytics platform with a free self-hosted Community edition and a cloud service whose entry tier is 50,000 hits a month at 29 a month, per its pricing page. It has more advanced features than Independent Analytics, but it is heavier to run. Our pick: Matomo for large teams that need advanced analysis, Independent Analytics for everyone who wants simple, WordPress-based reports.

Independent Analytics Comparison Table

Tool	Entry Price	Where Data Lives	Cookies	Best For
Independent Analytics	Free, Pro from $49/year	Your WordPress database	None	WordPress sites that want simple, private reports
Google Analytics 4	Free	Google	Yes	Google Ads and deep analysis
Burst Statistics	Free, Pro optional	Your WordPress database	Optional cookieless	Free tracking with goals
Plausible	$9/month for 10k pageviews	Plausible’s servers or self-hosted	None	Non-WordPress and multi-site stacks
Matomo	Free self-hosted, cloud from 29/month	Self-hosted or Matomo Cloud	Configurable	Large teams that need advanced features
MonsterInsights	From $99.50/year intro	Google	Yes	GA4 inside WordPress

Independent Analytics Review: Pros and Cons

✅ Pros	❌ Cons
No cookies, no external servers, data in your own database	Cannot import Google Analytics history
Easy five-minute setup and a clean WordPress-native dashboard	Database grows fast: about 620 MB per million sessions on our blog
Free version with unlimited tracking and no data cap	No Google Ads attribution
Every Pro plan includes every feature	Dashboards can slow on sites above 1 million visitors a month
Campaign builder, click tracking and user journeys	Fingerprinting wording needs a legal check in strict regions
Strong WordPress.org rating: 4.8 from 166 reviews	No free trial for Pro, only a 30-day refund

Who Should Use Independent Analytics?

• Bloggers and publishers who want to see which posts perform and which referrers send readers.
• Small businesses and agencies that want simple reports and scheduled email reports for clients.
• Privacy-focused sites that want to avoid cookie banners and keep visitor data on their own server.
• Marketers who run campaigns and want UTM links, QR codes and click tracking in one place.
• Not ideal for teams that rely on Google Ads attribution, need years of imported GA data or run very high-traffic sites on weak hosting.

If your analytics database grows, hosting matters. Compare a cloud hosting provider with fast storage, or read our Cloudways review to see how a managed cloud server performs with a busy WordPress site.

Our Independent Analytics Review Scorecard

Category	Score	Why
Ease of Use	4.8	Five-minute setup and clear WordPress-native reports
Reporting	4.6	Pages, referrers, campaigns, clicks and journeys, but no ad attribution
Privacy	4.7	No cookies and local data, with fingerprinting wording to check
Performance	4.5	A 13 KB snippet and one background request, but a large database
Value	4.8	Unlimited free tracking and Pro from $49/year with every feature
Overall	4.7/5	A strong, privacy-friendly analytics plugin for WordPress

Want the SEO side as well? Our Rank Math review shows how Rank Math shows Search Console data inside WordPress, next to a privacy-friendly analytics plugin like this one.

FAQ – Independent Analytics Review 2026

Independent Analytics Review Verdict: Is It Worth It?

After six months on a busy blog, Independent Analytics has earned its place on our blog. Setup took minutes, the reports answer the questions we ask every week, and the data never leaves our own server.

The trade-offs in this Independent Analytics review are real: the database grew faster than the developer’s estimate, you cannot import old Google Analytics data and there is no Google Ads attribution. If you want a simple, private and fast way to understand your WordPress traffic, start with the free version and upgrade to Pro when you need campaigns, click tracking or reports for clients.