15 Great Link Building Tools Free & Paid Online 2024

Link Building Tools Free/Paid: Building links online is a common strategy to rank your website on the Search Engine Page Results (SERPs).

But, are there any free link-building tools online?

YES, there are!

For constructing opportunities and effective costs, here is the list of 15 free link-building tools online.

You can review these free link-building tools each and decide which one of them suits you better.

The below is my refined list of automated link-building tools after years of digital marketing practice. Feel free to try them yourself.

1. Ahrefs

This free link-building tool is the industry’s and people’s choice for both free and paid link construction.

Launched in 2010, people often state Ahrefs as the best-in-class link-building tool online.


It gives summarized reports on inbound links. Thus, you can focus on a particular popular link and utilize it to either earn or even gain traffic on your site.

Free Tools available – Subject to usage restriction*

  • Webmaster Tools
  • Backlink Checker
  • Broken Link Checker
  • Website Authority Checker
  • Keyword Generator
  • YouTube Keyword Tool
  • Amazon Keyword Tool
  • Bing Keyword Tool
  • SERP Checker
  • SEO Toolbar
  • WordPress Plugin
  • Keyword Rank Checker
  • Keyword Difficulty Checker
  • Website Checker

Use full Ahrefs for free – 7 Days TRIAL

Paid Plans starting from– $99/Mo.
My Rating: 4.9 Stars

2. SEMrush

Launched in 2008, this company has completed its fantastic 12 years in the free link-building tools industry.


In all these years, they have earned US, UK, European, Mena, and Dutch Search Awards.

Using the SEMrush interface panel, you can easily manage, and increase your campaign and get quality links. Also, you can check best Free Link Page Builder

Free tools by SEMrush:

  • 10 Searches/Day in Domain Analytics and Keyword Analytics;
  • Keyword Magic tool;
  • Create and manage a single project (each project includes 12 individual tools).
  • Using the Site Audit tool, crawl up to 100 pages of your site.
  • Using the Position Tracking tool, track positions of up to 10 keywords.
  • Read and explore 10 SEO Idea units/Mo.

Paid plans starting from $99.95/mo.
My Rating: 4.8 Stars

3. Linkody

Founded in 2011, and situated in Amsterdam, Linkody is a recommended tool for free link-building tools.

Using it, you can pull links and crucial data from numerous sites and sources. 


Moreover, you can see your client’s domains, competitor’s domains, and an entire link profile.

Free tools by Linkody: You can use the entire tools by Linkody for free for 30 Days! (TRIAL)

Paid plans starting from $11.20/Mo – 3 Months free.
My Rating: 4.8 Stars

4.  Majestic

If you want to analyze and compete with your rival with a browser-based SEO tool, Majestic is a perfect choice. Identify opportunities and build backlinks right now!

Using Majestic, you can easily generate a free report, which helps you ensure the active participation of your links.


In my perspective, its free version is a good choice for starters and beginners.

For power features, you would need to subscribe to its plans.

Free tools by Majestic: 

  • Bulk Link Checker;
  •  Backlink History;
  •  Competitor research;
  •  Backlinks tracking;
  • Share campaigns;
  • Site Explorer;
  •  Compare sites;
  • Custom reports;
  •  Metrics History;
  • Business profile checker, and a lot more.

Pricing: Plans start at $41.67/Mo
My Rating: 4.7 Stars

5. BuzzStream

Launched by Paul May, if you want tools in marketing analytics and online visibility, BuzzStream is one the buzz in town. Also, using Email Marketing Service build Valuable Link.


Using numerous links shows acceptable influencer links.

Free tools by BuzzStream: 

  • An email research tool;
  •  Extract links from HTML;
  • Extract page title;
  • Description, and keywords from URLs;
  • Build outreach lists from blogrolls;
  • Extract descriptive texts from a URL.

Pricing: Starts from $24/Mo
My Rating: 4.6 Stars

Well, another well-known link builder is Moz Link Explorer. Moz subscription offers you a plethora of features that can help you outrank your competitors. using Moz Link you can Also check Backlinks using Moz backlink Checker tools.

You can easily monitor the inbound links and analyze how your content can is gaining or losing links. 

Moz Link Explorer

It is one of the fabulous backlink checkers available to date. 

It offers you complete control to decrease the spammy link and increase the genuine links. 

Free tools offered by Moz Link Explorer: 

  • Free Domain SEO Metrics
  •  Link explorer
  • Moz bar
  • Keywords Explorer
  • Link Explorer
  • My Online Presence
  •  Moz Cast

Pricing: Starts from $99 /mo
My Rating: 4.8 Stars

7. NinjaOutreach

A very useful tool for Influencers and bloggers. When compared to other tools available Ninja Outreach is more SEO-focused.

You can use this phenomenal tool to reach your target audience with better marketing strategies. 


It makes the management of the campaigns and big projects hassle-free. 

Free tools offered by NinjaOutreach: NinjaOutreach comes with a 7-day free trial and offers three amazing tools which are: Free Href extractor, Ninja Outreach Lite, and NinjaOutreach Premium

Pricing: The basic plans start from $189/mo.
My Rating: 4.6 Stars

8. Screaming Frog

Next on the list is Screaming Frog. It is a mind-blowing tool SEO site audit tool. 

It is basically a desktop application that can be used to crawl both small and large websites. 

Screaming Frog

It helps you examine the results efficiently and manage the on-site SEO.

Free tools offered by Screaming Frog: SEO Spider tool (the free version allows you to crawl over 500 URLs).

Pricing: Starts from £149.00 per year.
My Rating: 4.6 Stars

9.  Scrapebox

ScrapeBox is a very powerful SEO and link-building tool-free and paid. It has been used by professionals from all over the world. 

It offers you a variety of features for the customization of your website as per your need. 


Over 30 addons are offered to the customers to expand Scrapebox. 

It helps you determine the results within no time, thus it is a kind of a time-saving tool. 

It is just perfect for gathering lists of relevant links that are related to your keywords and niches. 

Free tools offered by Scrape Box: DoFollow and NoFollow link checker are 100% free tools offered by Scarpe box.

Pricing: It costs you around $97 
My Rating: 4.7 Stars

10. JustReachOut

JustReachOut is a very popular link-building tool-free and paid that helps amplify the PR. PR as you know is one of the most popular link-building strategies.


 Just one tool and you are DONE! 

You can also generate backlinks using this tool. JustReachOut helps you reach out to bloggers, podcasters, or journalists related to your niche.

Free tools offered by JustReachOut: You can use 14-day free trial by JustReachOut to check out the efficiency of their tools

Pricing: Starts from $99/ mo
My Rating: 4.6 Stars

Link Prospector is an advanced link-building tool that helps the user to find new outreach opportunities and to help their content gain an enormous number of links and shares on the web.


Link Prospector is one of the best Link Building Tools free and paid, Link Prospector will make your work super easy by displaying results within seconds after the entry of a particular key phrase.

Free tools offered by Link Prospector: Link Prospector offers 30 days refund policy if its tools do not reach your expectations. 

Pricing: Starts from $ 47/ mo
My Rating: 4.5

12. BuzzSumo

BuzzSumo is one of the Best Link Building tools free and paid and its most dominating content-discovery tools. It is used by some of the most popular companies on the globe.

 It offers its users a vast multitude of features from spotting the backlinks of a given URL to finding any new content opportunity based on social media popularity.

Buzzsumo review

It offers numerous possibilities for content marketers and professionals. 

Though its price is not the cheapest in the market, its features make it a worth trying option. 

Free tools offered by BuzzSumo: BuzzSumo offers 30 days free trial for all the tools offered by it.

Pricing: Starts from $99 /mo
My Rating: 4.8 Stars

13. CognitiveSEO

CognitiveSEO is a one-stop shop for all your digital marketing solutions

If you want to increase your website traffic, evaluate the site status and manage the SEO then this is a must-have tool for you. 


You can fix all the issues and get your website back on track within a short span of time.

With its astounding keyword and content optimization tool, you can improve your site ranking.

Free tools offered by cognitiveSEO: Major free SEO tools include:

  • Site Explorer
  • Keyword Tool
  • Google Algorithm Changes 

It offers SEO tools that come with 7 days of a free trial.

Pricing: Starts from $129.99 /mo
My Rating: 4.7 Stars

14. Pitchbox

Pitchbox is an excellent link-building tool used by pros and various agencies to promote their content.

It allows you to find an influencer related to your niche within a few seconds. 


With this powerful tool, you can refine your outreach strategies and get the most desired results. 

Moreover, you can keep yourself organized and build more and more useful links to rank higher than your competitors.

As you know competition is HUGE🤨!  

Free tools offered by PitchBox: You can request a demo and get a private walkthrough to see what this tool can do for you. 

Pricing: Starts from $195 /mo
My Rating: 4.6 Stars

Last but not least Monitor backlinks is a great application that makes the monitoring of backlinks as easy as pie. 

It is the most recommended tool for SEO Specialists and entrepreneurs. 

Monitor Backlinks

It is an extremely user-friendly tool with a very intuitive interface. It combines the link data from Moz and Majestic into a single dashboard.

Free Tools offered by Monitor Backlinks: It offers 30 days free trial for all the amazing tools it offers including Disavow tool.

Pricing: Starts from $25 /mo
My Rating: 
4.8 Stars

Final Thought

This is all about Link Building tools Free online in 2024. We have compiled the list after in-depth research so that you need not go anywhere to find the perfect fit for yourself. 

Just go through the list thoroughly and pick the right tool for your website. Thank us later!


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    15 Great Link Building Tools Free & Paid Online 2024

    Link Building tools free paid online