10 Best Email Marketing Software for Agencies (Tested)

Big brands like Netflix don’t just rely on ads to keep users engaged, they actively use the best email marketing software to inform their viewers about new launches and updates. See! This doesn’t mean at all that you have to be a brand name like NetFlix to do email marketing. 

Even if you run an agency, or an online store, email marketing tools can help you pitch new products and convert them into paying clients with ease.

Now imagine writing emails one by one, designing them manually, sending them to every client one by one and then comparing results to see which email performed better. All of this sounds so tiring, right?

Manual email marketing takes a lot of time, especially when you’re managing thousands of leads. This is where email marketing software becomes an ultimate solution, helping you automate designs and see which email works the best.

Instead of doing everything manually, agencies can send bulk emails in just a few seconds and that too straight to inboxes. In this post, we’re gonna talk about the top 10 best email marketing software for agencies. We’ve covered their key features along with free and paid plans, so you can clearly understand each tool.

What is Email Marketing Software for Agencies?

Email marketing software for agencies is a tool that helps businesses send emails to a large number of people at the same time without doing everything manually. Instead of writing and sending emails one by one, agencies can design professional emails and send them to thousands of leads in just a few clicks. 

Apart from promotional emails, these tools are also used for transactional emails like order confirmations, OTPs, password resets, payment receipts and account notifications. Everything is automated and fast, which makes email marketing software an important tool for agencies.

10 Best Email Marketing Software for Agencies in 2026

Here, we’ve added the top 10 best email marketing software for agencies in 2026 that help you send bulk emails and run high-converting campaigns. Along with each tool, we’ve also covered their key features so you can easily judge which email marketing software is the best fit for your agency.

⏰ TL;DR:

1. HubSpot – Overall Best Email Marketing Software for Agencies
2. Mailchimp – Most Recognized Email Marketing Software for Agencies
3. GetResponse – All-in-one Email Marketing Software for Agencies
4. MailerLite – Simple Email Marketing Software for Agencies
5. AWeber – Reliable Email Marketing Software for Agencies
6. Constant Contact – Easy-to-use Email Marketing Software for Agencies
7. Brevo – Powerful Email Marketing Software for Agencies
8. Zoho – User-Friendly Email Marketing Software for Agencies
9. Moosend – Affordable Email Marketing Software for Agencies
10. ActiveCampaign – Next-Generation Email Marketing Software for Agencies

1. HubSpot – Overall Best Email Marketing Software for Agencies

1st and one of the best email marketing tools is HubSpot that lets you create and automate email all within one platform, using a drag-and-drop editor, pre-built templates and CRM-powered personalization that adjusts messaging based on client’s data (like his behavior, tone).

Key Features

• CRM-Powered Personalization: Lets you personalize emails using real CRM data like contact names, lifecycle stages, company details, and past interactions. This means every subscriber receives content that feels relevant.
• AI-Generated Subject Lines & Email Copy: With built-in AI, HubSpot helps you create subject lines and email content in seconds. You can generate fresh copy, rewrite existing text, or adjust the tone to match your brand.
• Drag-and-Drop Campaign Builder: Its visual editor allows you to design professional emails without writing a single line of code. You can easily add images, text blocks, buttons, and CTAs using simple drag-and-drop tools.
• Automated Workflows & Follow-Ups: HubSpot makes it easy to automate what happens after an email is sent. You can trigger follow-ups based on actions like opens, clicks or form submissions. This helps you stay connected with leads automatically.

Pricing

Free Trial	$0 per month (Get up to 2,000 email sends per month)
Paid Plan	$8.20 per month per user (Get upto 500 HubSpot credit & Add upto 1K marketing contacts)

Best For

• Startups: HubSpot is great for startups that want to launch email marketing quickly @ $0 cost.
• Small Businesses: Small teams love HubSpot because it offers affordable automation. You can manage contacts and automate follow-ups all in one place.
• Mid-Size Companies: For growing businesses, this tool scales smoothly as your audience and campaigns expand.

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2. Mailchimp – Most Recognized Email Marketing Software for Agencies

Second on this list is Mailchimp, arguably the most widely recognized email marketing brand around, which makes it an easy sell when you’re pitching a new tool to a client who wants something familiar.

Agencies managing multiple small clients often start them on Mailchimp’s free tier before graduating to a paid plan once their list and automation needs grow.

Key Features

• Drag-and-Drop Email Builder: A mature, polished visual editor with a huge library of pre-designed templates, letting non-designers put together professional-looking campaigns in minutes.
• Customer Journey Builder: Visually map out multi-step automated journeys triggered by subscriber behavior, available from the Standard plan upward for more sophisticated client campaigns.
• Built-In Generative AI: AI tools help generate subject lines, email copy, and even full campaign briefs, speeding up content creation for agencies managing several client accounts.
• Detailed Analytics & Reporting: Comprehensive reporting on opens, clicks, revenue, and audience growth, with comparative reports that make it easy to show clients real campaign results.

Pricing

Free Plan	$0 per month (500 contacts & 1,000 email sends per month)
Paid Plan	$13 per month (Essentials plan, 500 contacts & 5,000 email sends per month)

Best For

• Small Agencies: The free plan and familiar brand name make Mailchimp an easy starting point for agencies onboarding new, smaller clients.
• E-commerce Brands: Native integrations with Shopify and WooCommerce make Mailchimp a natural fit for client stores that need abandoned cart and order-based automation.
• Content Creators: The polished template library and simple editor suit creators who want their newsletters looking professional without a design background.

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3. GetResponse – All-in-one Email Marketing Software for Agencies

Next, we’ve GetResponse, an all-in-one email marketing platform to help agencies send unlimited emails and convert subscribers into loyal customers faster. It combines email campaigns, AI-powered content creation and high deliverability into an easy-to-use solution trusted by over 350,000 companies globally.

We’ve also found that Get response also offers 125+ integrations, built-in analytics and A/B testing that helps you get something far beyond basic email marketing.

Key Features

• 200+ Ready-to-Use Email Templates: You get to choose from professionally designed templates for sales, promotions, newsletters, onboarding and seasonal BlackFriday campaigns! There’s absolutely no design experience required.
• Advanced Segmentation & Tagging: Turn your contact list into a smart database by segmenting users based on behavior, engagement and custom criteria for more personalized campaigns.
• High-Volume Email Sending with 99% Deliverability: Designed for scale, GetResponse supports millions of emails per hour with dedicated IPs, perfect timing and time travel tools to ensure maximum inbox placement.
• AI Email Generator (Exclusive to GetResponse): GetResponse’s AI Email Generator creates complete emails like subject lines, body copy, and layouts, based on your field (industry) and audience, helping you launch campaigns up to 85% faster.

Pricing

Free Trial	You can Register for a Free email marketing plan (Contact the Sales Team)
Paid Plan	$15.35 per month (Get Unlimited Monthly emails sends)

Best For

• Legal Marketers: These people can use GetResponse to nurture leads and send timely updates with confidence.
• Franchise Marketers: This tool is perfect for franchise marketers managing multiple locations because it allows centralized control with localized messaging.
• Healthcare Marketers: For healthcare marketers, GetResponse makes patient communication simple and reliable. You can keep patients informed at every stage of their journey.

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4. MailerLite – Simple Email Marketing Software for Agencies

MailerLite is an advanced yet refreshingly simple email marketing platform for creators who want powerful results without any complicated workflows. MailerLite helps in audience-building as it offers beautifully designed newsletters, attractive CTA’s & pop-ups and intuitive landing pages.

This way, MailerLite helps you grow and engage your audience without needing any other 3rd-party tools.

Key Features

• Pop-ups, Forms, Quizzes & Surveys: Collect leads in a respectful way using beautifully designed signup forms & quizzes. These tools are fully customizable and help you understand your audience while increasing engagement.
• Built-in Monetization Tools: MailerLite allows you to sell digital products, run paid newsletter subscriptions and connect ecommerce stores, without charging any extra commission. This makes it a good option for creators who want to turn content into income.
• Detailed Reports Without Data Overload: MailerLite’s reporting dashboard shows opens, clicks, revenue, signup sources, and geolocation data in a clean, easy-to-understand format.
• AI Email Generator & A/B Testing: The built-in AI helps generate subject lines and email copy, saving time and improving performance. A/B testing is available on all plans, including free, so you can test subject lines, content and sender names.

Pricing

Free Trial	$0 per month (12K monthly free email sends Only for 1 User)
Paid Plan	$10 per month (for 3 Users & Get Unlimited email sends) + 14 days Free Trial on the paid plan

Best For

• Bloggers: It is perfect for bloggers who want to grow and nurture a loyal readership through consistent newsletters.
• Influencers: This tool makes staying connected with followers easy and personal. Dynamic personalization ensures your message feels relevant and timely.
• Coaches: Coaches can use MailerLite to automate program reminders and follow-ups. With landing pages and automated workflows, you can guide clients smoothly.

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5. AWeber – Reliable Email Marketing Software for Agencies

AWeber is an email marketing platform built to help product marketers & client managers grow engagement and sales with less effort. It offers pro-quality email creation, newsletter automation, drag-and-drop design and built-in AI content tools so you can write and launch campaigns faster than ever.

Its unique AI-powered assistants for newsletters and subject lines is also a good feature that directly integrates with Canva inside the editor.

Key Features

• AI Newsletter Assistant: Its Newsletter Assistant automatically generates weekly newsletters written in your voice, saving hours of content writing time. It uses built-in AI to keep your communications relevant to your audience.
• AI-Powered Subject Line & Copy Tools: The Subject Line Generator and AI Writing Assistant of AWeber craft attention-grabbing copy proven to boost open and click rates. These tools help marketers with no copywriting experience write professional emails fast.
• Drag-and-Drop Message Editor: With its simple drag-and-drop email builder, you can create beautiful, branded emails in a matter of minutes. Canva is also built-in, so you can add visuals without switching between the apps.
• Advanced Automation & Behavioral Triggers: AWeber supports smart automation that sends emails based on subscribers’ actions, boosting relevance and engagement. You can set automated follow-ups, RSS-triggered messages, and behavior-based sequences.

Pricing

Free Trial	Offers a 14-day Free trial (Contact the sales Team)
Paid Plan	$20 per month (Get unlimited email sends + unlimited Landing Pages)

Best For

• Product Marketers: If you’re launching a new product, AWeber makes it easy to communicate benefits clearly and follow up automatically so no lead slips away.
• Community Managers: These people will love AWeber’s smart automations that remind members about events and updates, without manual follow-ups.
• Consultants: They can streamline their outreach with professional templates and automated follow-ups that feel personal and human.

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6. Constant Contact – Easy-to-use Email Marketing Software for Agencies

Constant Contact is a beginner-friendly email marketing platform designed to remove the guesswork from campaigns while delivering real inbox results. Built for sales and event-focused teams, it combines drag-and-drop email creation, high inbox placement (98%) and proven ROI performance, with users reporting up to 30x returns and over $1M+ recovered through abandoned cart automations.

With native integrations for tools like Shopify, Canva, Stripe and LinkedIn, plus ready-to-use templates for events and follow-ups, teams can launch and optimize campaigns in minutes.

Key Features

• Industry-Specific Email Templates: Constant Contact offers a rich gallery of industry-specific, high-converting email templates designed for newsletters, events, promotions, and announcements.
• Advanced Email Automation: With the advanced automation tools, you can easily automate welcome emails and abandoned cart messages without manual work. This allows sales and customer success teams to stay consistent and save hours of repetitive work every week.
• Social Media Marketing Integration: This tool lets you turn your email campaigns into social media posts for platforms like LinkedIn, Facebook, and Instagram with just one click. You can schedule and publish content directly from the dashboard.
• AI Writing Assistant: The built-in AI writing assistant helps you generate engaging subject lines and email copy that’s optimized for conversions. It’s especially useful for teams facing writer’s block or working under tight deadlines.

Pricing

Free Trial	Start a Free Trial (Contact the Sales Team to Register for a Free Trial)
Paid Plan	$12 per month (Add upto 500 Contacts & 1 automation Template as well)

Best For

• Sales Teams: Constant Contact helps sales teams stay aligned with CRM-ready contact management and detailed email engagement tracking.
• Customer Success Teams: This becomes easier with automated onboarding emails, renewal reminders and engagement campaigns.
• Event Marketers: From invitations to reminders and post-event follow-ups, Constant Contact automates the entire event lifecycle.

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7. Brevo – Powerful Email Marketing Software for Agencies

After Constant Contact, now we’ve Brevo, a powerful email marketing platform designed for high inbox deliverability. Plus, it has built-in CRM and advanced automation to help brands grow engagement and revenue faster.

With AI assistance, advanced segmentation and flexible pricing, including a generous free plan, Brevo is built to support B2B marketers, B2C brands and content creators at every stage of growth.

Key Features

• Built-In CRM for Contact Management: It includes a native CRM that connects directly with your email campaigns. You can track customer interactions, manage deals, and enrich contact data using AI.
• Marketing Automation & Autoresponders: This tool enables businesses to automate common workflows like welcome emails, birthday messages and abandoned cart emails. Pre-built automation scenarios make setup fast and beginner-friendly.
• High Inbox Deliverability: It is known for strong deliverability, helping emails land directly in inboxes instead of spam folders. Its infrastructure is optimized for both marketing and transactional emails.
• Multi-Channel Marketing Capabilities: Other than emailing, Brevo supports SMS campaigns, web push notifications, and chatbots. Businesses can reach customers across multiple channels from one dashboard.

Pricing

Free Trial	Contact the Team and Register for a Free Trial
Paid Plan	$8.08 per month (Add Upto 1 user only + Get 5K email sends per month)

Best For

• B2B Marketers: It is an excellent choice for B2B marketers who rely on CRM data to drive personalized outreach.
• B2C Marketers: For B2C brands, Brevo shines with its powerful segmentation and automation capabilities.
• Content Marketers: Content creators and publishers will love how easy Brevo makes newsletter creation and delivery.

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8. Zoho – User-Friendly Email Marketing Software for Agencies

Zoho Campaigns is a powerful email and SMS marketing platform designed to assist companies of all sizes create and optimize effective campaigns effortlessly. With intuitive tools that support beautiful pre-built templates, deep contact management, automation workflows, personalized messaging and reliable inbox delivery, it enables you to grow your audience and boost engagement without steep learning curves.

Its automation features let you build multi-step workflows, nurture leads, trigger actions based on behavior and send timely follow-ups that strengthen customer relationships.

Key Features

• Elegant Pre-Designed Email Templates: This tool offers a rich gallery of professionally designed templates, all customizable to your brand aesthetic. These templates let even non-designers launch visually appealing campaigns quickly with drag-and-drop ease.
• Smart Contact Management & Deep Segmentation: Manage and segment audiences based on behavior, location, or interests to send highly targeted email campaigns that feel personal. These segments help achieve better engagement and enhance conversion rates as well.
• Advanced Automation Workflows: Build powerful automated journeys that nurture leads at scale, allowing you to engage customers without manual follow-ups. Automation saves time and boosts consistency across campaigns.
• Integrated SMS Marketing Support: Alongside email, Zoho Campaigns supports SMS campaigns with its own gateway so you can manage both channels within the same dashboard, enhancing reach and immediate engagement for time-sensitive messages.

Pricing

Free Trial	Get 14 days Free Trial + $0 Free Forever Plan offers 6K email sends per month
Paid Plan	$1.96 per month (Get Unlimited emails sends + Add upto 10 Users)

Best For

• Large enterprises: Zoho empowers enterprise teams with sophisticated automation journeys and in-depth reporting, enabling strategic decision-making at scale.
• E-commerce brands: For online stores, it crafts intelligent engagement flows like cart recovery, dynamic content, and targeted promotions so every customer receives relevant messages.
• SaaS companies: SaaS teams benefit from automated nurture campaigns that introduce product features steadily.

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9. Moosend – Affordable Email Marketing Software for Agencies

Moosend is a simple email marketing software for agencies that empowers the HR teams and real estate agencies to craft targeted campaigns that engage their audience effortlessly. With a visual drag-and-drop editor, advanced personalization and real-time analytics, Moosend helps you deliver the right message at the right time.

You get features like adaptive templates, smart triggers, and deliverability tools all under one roof,  making email marketing smarter and more effective for strategic outreach and engagement.

Key Features

• Landing Pages & Signup Forms: It allows you to build fully customizable landing pages and subscription forms without any coding, making it easy to grow your audience and capture high-quality leads.
• Real-Time Analytics & Reporting: With Moosend’s real-time analytics dashboard, you can monitor key performance metrics such as open rates, click-through rates, conversions, device usage and subscriber activity as they happen.
• A/B Testing Tools: The A/B testing tool of Moosend, lets you experiment with different subject lines, email content, layouts, and sending times to discover what truly resonates with your audience. By comparing performance variations side-by-side, you can eliminate guesswork.
• Scalable Integrations & SMTP Support: It seamlessly integrates with dozens of popular tools and platforms, allowing you to connect your email marketing with CRMs, eCommerce systems, and other business software.

Pricing

Free Trial	Start with 30 Days Free Trial Plan + No credit Card Required
Paid Plan	$7 per month (Get Unlimited email send & Email Marketing Automation)

Best For

• HR teams: This tool is perfect for HR professionals who need to create personalized candidate newsletters, nurture workflows and automated follow-ups that feel human and timely.
• Nonprofits: NPO teams can build emotionally relevant campaigns with smart segmentation to thank donors.
• Real estate agencies: They will benefit from automated nurture sequences and dynamic content that help stay connected with potential buyers and sellers.

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10. ActiveCampaign – Next-Generation Email Marketing Software for Agencies

After Moosend, we’ve listed ActiveCampaign, a next-generation email marketing and autonomous marketing platform built to help education providers and freelancers grow revenue and engagement with less effort.

It also integrates with a wide ecosystem of tools, including CRM, e-commerce, forms, landing pages, SMS and WhatsApp channels, and hundreds of other apps as well.

Key Features

• Active Intelligence & AI Agents: Built-in generative AI turns simple goals or plain-language prompts into complete, ready-to-send email campaigns with optimized subject lines, layouts, content and sending schedules.
• Autonomous Marketing Automation: Instead of manual rules, ActiveCampaign’s autonomous automation anticipates your audience’s next steps and adjusts messaging, timing, and content automatically.
• Advanced Segmentation with AI-Suggested Segments: The platform analyses your subscriber data to automatically generate powerful audience segments you may not have thought of, helping you target campaigns more precisely and drive higher conversions.
• Predictive Sending & Optimization: AI-driven predictive sending finds the exact moment each contact is most likely to open and engage with your emails, helping boost open rates and overall campaign impact.

Pricing

Free Trial	Contact the Sales Team and Book the Free Trial
Paid Plan	$145 per month (Add Upto 5 Users + Unlimited Automation Action)

Best For

• Education Providers: It helps you launch structured email sequences for course opens, reminders, upsells and nurturing series with automation that reacts to student behaviour.
• Agencies: For agencies managing multiple clients, ActiveCampaign’s automation + AI tools standardize workflows and reporting.
• Freelancers: They can create polished, high-impact email campaigns that feel custom and professional without needing a design team.

Best Free Email Marketing Software for Agencies

If you’re just testing the waters or onboarding a small client, you don’t need to pay upfront. Here are the strongest free plans from this list:

• MailerLite – 12,000 email sends per month, free forever, for 1 user.
• Zoho Campaigns – 6,000 email sends per month, free forever, with native Zoho CRM integration.
• HubSpot – 2,000 email sends per month, free forever, with CRM-powered personalization built in.
• Mailchimp – 1,000 email sends per month for 500 contacts, free forever, on the most recognized brand in email marketing.
• Brevo – A generous free plan with built-in CRM, ideal for agencies just starting out with a new client.

None of these free plans include full automation or white-labeling, so plan to upgrade once a client’s list or campaign complexity grows past the basics.

What Makes a Good Email Marketing Platform for Agencies?

If you’re venturing out online to find the best email marketing platform for your agency, it’s important not to choose a tool just based on price or popularity. Before making a decision, you should carefully consider the key points mentioned below, as they directly impact how smoothly your agency operates and delivers results for clients.

Multi-client account management / sub-accounts / agency dashboards

A good agency email tool should allow you to manage multiple clients from one dashboard. Sub-accounts and dedicated dashboards keep client data separate and organized. This prevents mistakes between clients.

White-labeling / custom branding capabilities

White-labeling feature lets you use the platform under your own agency brand. You can add your own logo and branding elements. This helps agencies look more professional and builds stronger trust with clients.

Team collaboration and user role management

Agencies work with a team! A strong email platform allows you to add team members and assign specific roles and permissions. This keeps work secure and ensures everyone has access only to what they need.

Advanced segmentation and personalization features

Segmentation (classification) helps you send the right message to the right audience. With advanced personalization, emails feel more relevant and engaging. This leads to higher open rates and conversions for agency campaigns.

Automation workflows (drip campaigns, triggers, triggers per client)

Automation allows agencies to set up drip campaigns, behavior-based triggers, and client-specific workflows. Once set, emails are sent automatically without manual effort. This saves time and ensures consistent communication.

Deliverability, IP reputation, analytics & reporting per client

High deliverability ensures your emails land in inboxes, directly. A good platform tracks IP reputation and provides detailed analytics per client. This helps agencies measure performance and improve results.

Compliance (GDPR, CAN-SPAM) and data privacy

Compliance is very important for agencies handling client data. The right email marketing tool supports GDPR, CAN-SPAM and other data privacy rules. This keeps your agency legally safe and builds long-term credibility.

Why Do Agencies Need Dedicated Email Marketing Tools?

Now let’s talk to the newbies, means those who have just started an agency and are still figuring things out. Many beginners don’t know how to approach hundreds or thousands of users at the same time through email. 

Some even try to write and send emails to clients individually, which quickly becomes confusing, time-consuming, and unmanageable. This is exactly where a dedicated email marketing tool becomes important, helping agencies stay organized and grow faster.

Save Time and Effort

Dedicated email tools allow agencies to send bulk emails in minutes instead of hours. You don’t have to write the same email again and again for every client. Everything is automated and easy to manage from one dashboard.

Reach Thousands of Leads at Once

With email marketing software, agencies can connect with thousands of leads in one go. Be it a product launch or a festive sale, your message reaches everyone instantly. This is impossible to manage manually.

Professional Email Design Without Coding

These tools come with ready-made email templates that look clean and professional. You can design emails easily without any technical or coding skills. This helps agencies maintain a strong brand image.

Track Performance and Improve Results

Email marketing tools show detailed reports like open rates and conversions. Agencies can see which emails perform better and improve future campaigns. This data-driven approach helps increase sales.

Automation and Transactional Emails

Everything can be automated, be it welcome emails or the order confirmations and OTPs emails. Agencies don’t need to send important emails manually. This ensures faster delivery and a better user experience.

FAQ’s

Conclusion

If you want people to trust your brand and finally buy your product or service, email marketing plays a huge role. Emails are still one of the most formal and effective ways to communicate with your audience. Be it announcing discounts, sharing updates or pitching your services, email tools help you deliver the right message at the right time.

Using a powerful email marketing software makes this process even more impactful. It allows you to reach thousands of potential clients at once, keep your existing users engaged, and send important announcements or new launches in bulk, all with just a few clicks.

To make things easier for you, we’ve added the best email marketing software for agencies and explained each tool in detail. From features to pricing plans, everything is covered so you can confidently choose the right email marketing solution.

In Short, These Are the Best Email Marketing Software for Agencies

Brand	CRM integration	Automation	Free Trial	Starting Price
HubSpot	Built-in CRM (Very Strong)	Advanced automation & workflows	Yes (Get 2K email sends per month)	USD $8.20 per user per month
Mailchimp	Basic native CRM features	Automation from Standard plan up	Yes! 1K monthly free	USD $13 per month
GetResponse	Yes (Native + 3rd-party)	Advanced automation & funnels	Yes	USD $15.35 per month
MailerLite	Basic CRM features	Good automation	Yes! 12K monthly free	USD $10 per month
AWeber	Yes (Integrations available)	Standard automation	14-Days Free Trial	USD $20 per month
Constant Contact	Basic CRM integrations	Basic to moderate automation	Yes	USD $12 per month
Brevo	Built-in lightweight CRM	Advanced automation	Yes	USD $8.08 per month
Zoho	Built-in Zoho CRM	Advanced automation	Yes (14 days Free trial)	USD $1.96 per month
Moosend	CRM integrations available	Strong automation	30 Days Free Trial	USD $7 per month
ActiveCampaign	Built-in CRM (Very Powerful)	Industry-leading automation	Yes	USD $145 per month