Before you start writing, you need to know your topic.
Search intent will allow you to properly target your intended audience based on their motives for using a search engine.
Google and other search engines reward readability and organization, which means you should spend a little extra time planning out your content to ensure a logical flow and presentation.
As you build up your outline, pay attention to the structure of your article.
As you write, keep your keyword and audience in mind, but remember to let the writing flow naturally.
Do not hit publish on a rough draft without editing first!
Be sure to check for: Spelling. Grammar. Readability. Sentence Structure. Paragraph Length.