Free Linkedin Marketing Course

Advanced & Free

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LinkedIn is rolling out three new courses to its on-demand learning center which is full of free resources for marketers.

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(Basic, 20 min)

Building an Organic Presence with LinkedIn Pages

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In this course you’ll learn how to create and maintain an active LinkedIn Page, which you can use to develop your brand’s unique voice. The course begins with answering the foundational question of why you should have a LinkedIn page, then goes on to teach you how to create a page, how to keep it active, and how to measure its success.

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(Intermediate, 30 min)

Building a Full-Funnel Content Marketing Strategy

This course teaches you how to strike a balance between organic and paid content to guide your audience through the customer journey.  It begins with explaining the concept of “full-funnel” marketing, then teaches you how to create and implement a content strategy using that concept.

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(Basic, 10 min)

Creative Design for LinkedIn

In this course you’ll learn how to design visually compelling creative that attracts LinkedIn members to engage with your content.  It begins with explaining why good creative is important to LinkedIn marketing, and goes on to teach you the key components of creative design.

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When all components of a course are completed you’re granted a digital certificate.  The certificate can be displayed on your LinkedIn profile, or downloaded as a PDF to show off elsewhere on the web.  Each course in is run through SkillJar, but you can access them with your LinkedIn account.

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