In the early days, before humanity became fully dependent on the internet, it was easy enough for small businesses to make it out there. All it took was some flyers and posters, and the word of mouth. Now, however, it is a lot harder; mostly because as humans, we have become highly dependent on the internet. For example, when you want to go out for dinner, you don’t take a stroll down a random street, right? Instead, you spend a lot of time on the internet searching for restaurants near you, followed by even more time spent while checking out customer reviews for all the top results.
For small businesses, this makes everything harder because the top results rarely include local businesses and start-up companies. On the other hand, SEO changes the rules a bit. It zeros in on specific website criteria set by the software’s owners, and then produces search results by ranking those websites that match said criteria from the highest to the lowest matching percentage.
1. Content, Content, C
Have we mentioned content? Yes, it is that important. Of course, the content was a sought-after criterion when SEO first started off. While some may think that search engines have evolved in their use of SEO and are now beyond looking for quality content, they couldn’t be more wrong.
As much as major search engines like; Yahoo! and Google, change their search algorithms; which can reach over 500 times a year, high-quality content is always on top of their list of criteria.
So, in order to rank high, your website needs to have clean, relevant and creative content. As you can see, small businesses need SEO but what they need even more is to understand recent SEO trends so they can adapt their web content. Your aim should be to deliver information as directed as possible while capturing the attention of all your visitors.
2. Website Performance
Your website needs to take a very short time loading its content. As a website takes longer to process visitors’ requests, they are most likely going to get bored and quit the website without even making it past the homepage.
SEO software measures a website’s speed and consequently, its performance and tendency to break down if faced with a lot of traffic. If a website is slow, then it is automatically excluded from result lists or placed near the bottom section.
SEO would deem said website unfit for a large load of traffic and therefore, will not direct any web traffic towards it; for the website’s sake and to save the internet users’ time. So, in order for you to optimize your website’s performance, you have two options.
Either through SEO optimization services, in exchange for a small sum, or you can do it yourself by decreasing the size of your website’s content, or making sure you subscribe to a good web hosting company, as well as, invest in a hosting plan with sufficient RAM and CPU throttling.
3. Voice Search
As technology takes longer strides towards the future, more and more people have started using voice commands to operate their devices. Voice-activated system operation apps like, Siri, Alexa, and many others, are being used by people to mediate their interactions with the internet.
When people need anything; a place to have dinner, for example, all that they need to do is ask a question and their app of choice will pull off a list of results off of the internet. Now, for small businesses, this is a tough one.
When optimizing a website for SEO software, people optimize their websites according to text-based searches rather than voice-activated searches. This means, only using main keywords, and a more direct manner of phrasing stripped of unnecessary words.
On the other hand, optimizing a website to rank high in result lists for voice searches, means that the keywords need to be phrased in the same manner they will be said. In other words, when people are searching for something using voice commands, they will ask their questions as if they are in a conversation. So websites need to phrase their keywords, the same way people would.