SEO Trends for Small Business in 2020: In the early days, before humanity became fully dependent on the internet, it was easy enough for small businesses to make it out there. All it took was some flyers and posters, and the word of mouth.
Now, however, it is a lot harder; mostly because as humans, we have become highly dependent on the internet.
For example, when you want to go out for dinner, you don’t take a stroll down a random street, right? Instead, you spend a lot of time on the internet searching for restaurants near you, followed by even more time spent while checking out customer reviews for all the top results.
For small businesses, this makes everything harder because the top results rarely include local businesses and start-up companies.
On the other hand, SEO changes the rules a bit. It zeros in on specific website criteria set by the software’s owners, and then produces search results by ranking those websites that match said criteria from the highest to the lowest matching percentage.
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Have we mentioned content?
Yes, it is that important.
Of course, the content was a sought-after criterion when SEO first started off. While some may think that search engines have evolved in their use of SEO and are now beyond looking for quality content, they couldn’t be more wrong.
As much as major search engines like; Yahoo! and Google, change their search algorithms; which can reach over 500 times a year, high-quality content is always on top of their list of criteria.
So, in order to rank high, your website needs to have clean, relevant and creative content.
As you can see, small businesses need SEO but what they need even more is to understand recent SEO trends so they can adapt their web content. Your aim should be to deliver information as directed as possible while capturing the attention of all your visitors.
Your website needs to take a very short time loading its content. As a website takes longer to process visitors’ requests, they are most likely going to get bored and quit the website without even making it past the homepage.
SEO software measures a website’s speed and consequently, its performance and tendency to break down if faced with a lot of traffic.
If a website is slow, then it is automatically excluded from result lists or placed near the bottom section.
SEO would deem said website unfit for a large load of traffic and therefore, will not direct any web traffic towards it; for the website’s sake and to save the internet users’ time. So, in order for you to optimize your website’s performance, you have two options.
Either through SEO optimization services, in exchange for a small sum, or you can do it yourself by decreasing the size of your website’s content, or making sure you subscribe to a good web hosting company, as well as, invest in a hosting plan with sufficient RAM and CPU throttling.
#3 Voice Search: Important SEO trends 2020
This is how Google Search will work in the upcoming years | Voice & Video is Future
As technology takes longer strides towards the future, more and more people have started using voice commands to operate their devices.
Voice-activated system operation apps like, Siri, Alexa, Google Home Mini and many others are being used by people to mediate their interactions with the internet.
When people need anything; a place to have dinner, for example, all that they need to do is ask a question and their app of choice will pull off a list of results off of the internet.
Now, for small businesses, this is a tough one.
When optimizing a website for SEO software, people optimize their websites according to text-based searches rather than voice-activated searches. This means, only using the main keywords, and a more direct manner of phrasing stripped of unnecessary words.
On the other hand, optimizing a website to rank high in result lists for voice searches, means that the keywords need to be phrased in the same manner they will be said.
In other words, when people are searching for something using voice commands, they will ask their questions as if they are in a conversation. So websites need to phrase their keywords, the same way people would.
#4 Mobile SEO
Mobile SEO optimization is the practice of guaranteeing that visitors who access your site from mobile devices have an experience optimized for the device.
Since the number of mobile consumers is only going to upturn in the future, Google recommends everybody to make websites that are responsive and produce high-quality on all devices.
It is of great significance to make reliable content through all the platforms from mobile to desktop.
If your site is already well optimized for search engines, there are only a few extra effects that you need to think about when enhancing mobile devices and Google’s move to mobile-first indexing.
With the days of phone books coming to an end, businesses are evolving their local marketing efforts online which is a great thing! Not only does it make your business easier to find, but, with online directories such as Google My Business, you can reach potential clients that would otherwise have to drive by or look you up in the primitive Yellow Pages.
Google My Business is a free tool that supports small businesses make and manage their Google listings, which seem when clients find businesses on Google Search and Maps. It aids businesses to appeal to new customers and share info about what kinds them special.
Today 3 out of 4 buyers search online when they want to find a business, and 7 out of 10 made a buying from a business they found using a search engine. By mention themselves on Google, businesses can look right when people search for products or services they offer, permitting interested customers to learn more or get in touch with them. Today millions of Indian industries are on Maps and are linking directly with their customers.
#6 Google NAP
NAP stands for Name, Address, Phone Number. NAP is critical for businesses requiring to rank well in the local organic search results because search engines like Google take the data into account when deciding which businesses to show for geo-targeted searches.
Having correct NAP for all your listings through the internet is vital for local SEO. Google scans all these listings when searching for info about your industry. The data is stored and used when determining to rank. Improper information in NAP citations can lead to confusion for clienteles and poor user experience.
Take the time to make sure your listings are accurate to avoid potential problems in local SERPs.
#7 Reviews in Trusted Portals
Customer review portals have become increasingly vital in recent years. An online review is as important as a personal recommendation. Customers are likely to spend 31% more on a business with “excellent” reviews. 86% of people will hesitate to buy from a business that has negative online reviews.
For example: On average, a one-star increase on Yelp leads to a 5 to 9% upsurge in a business’s revenue. At the same time, a sole negative review can cost business of about 30 customers. The number of reviews posted every minute by Yelp users is 26,380. Customer reviews also improve your search ranking.
#8 Chabot or Virtual Assistants
A Chabot is often pronounced as one of the most advanced and promising expressions of interaction between humans and machines. However, from a technological point of view, a Chabot only represents the natural evolution of a Question-Answering system leveraging Natural Language Processing (NLP).
It’s important to keep your customers engaged with your brand. Chabot’s are bringing a new way for businesses to communicate with the world and most importantly with their customers with the help of exploding popularity of messaging apps. Using a Chabot you can increase your SEO ranking, but only if it enhances customer experience on your site.
I hope you understand, what are SEO trends are waiting in 2020. if you optimize your website like dept article with proper keywords research and make user-friendly. optimize for voice search then you will 100% getting ranking in search engines.