OptinMonster Review 2021: Crazy Good or Not?

As a blogger, I always wanted to get email sign-ups but was never interested in downloading those plug-ins. The reason behind it:

I was not that prompt in graphics skills.

Email marketing is one of the main targeted workouts for bloggers and internet marketers. There are various WordPress plug-ins that you can use to increase the number of sign-ups.

If you are not well aware of how graphical skills can help you in using them, then you may find those plug-ins annoying (which is definitely a myth).

Way back, when I began my journey, I practised email marketing to increase my sales. However, I never used pop-up email sign-ups, assuming that they were annoying.

I realized that using a plugin can be easy and smooth after I used OptinMonster.

Therefore, after reading this OptinMonster Review, you will realize that plugins are way more than fun.

About OptinMonster Email Marketing Tool- Best Value for Small Business

OptinMonster is a free lead-generation email plugin.

It helps you to get increased sales, email subscribers which ultimately grows your business. OptinMonster can even help the most avoided website to get lively with customers and subscribers.

Launched in 2013, OptinMonster has three types of Optin forms. Now, it has become one of the successful email sign-up plugins with conversion toolkit.

It has helped to fortune around 500 COMPANIES!

Source: WordPress Plug-ins

OptinMonster lets you create beautiful forms. These forms are email subscription forms, popup forms, gamified spin a wheel opt-in forms, sticky announcement bars and many other types of interactive pop-ups.

It takes some minutes to create them, not hours.

Isn’t it amazing?

How Does OptinMonster Work?

Now, through this OptinMonster Review, I will guide you on how OptinMonster works and how you can create forms as per your business requirements.

So hold on tight!

This article is going to be your favourite whenever any guidance you seek related to the monster of email marketing- OptinMonster.

First of all you have to install and set up OptinMonster and move ahead to create your first ever Optin campaign. The process is easy and straightforward, you don’t need to touch even a single line of code. 

Step 1: Create an impressive offer

You can choose a pre-built designed template that converts maximum. You can also start from scratch. Customize all the details with OptinMonsters easy to use drag and drop builder- no code needed.

OptinMonster Review 2021: Crazy Good or Not?

Step 2: Target and personalise your offers with behaviour automation

OptinMonster’s robust targeting and segmentation engine help you by showing perfect offers to the right audience at the exact time to achieve maximum website conversions.

OptinMonster Review 2021: Crazy Good or Not?

Step 3: Test and Adjust in Real-time

All the statistics you need to improve to get lead generation you can get them in this step. Easily split test your ideas and get increased conversions.

OptinMonster Review 2021: Crazy Good or Not?

Why Smart Marketers and Business owners love OptinMonster?

OptinMonster is #1 powerful conversion optimization toolkit in the world. Business owners and smart marketers love OptinMonster because of its tons of features and benefits.

I guarantee once you will come to know about the toolkit, you will love it too. It works as a B2B lead generation tool.

Some cool features of OptinMonster that are a mandatory part of the Optinmonster Review are:

  • Multiple form types: It has numbers of floating bars, fullscreen overlays, pop-ups, slide-ins. You can get conversions at your fingertip with this tool.
  • Page-level targeting: Segment leads by using OptinMonster’s enterprise-grade page-level targeting. It also has specific segmentation rules to follow. 
  • A/B testing is easy: Eliminate guesswork with the A/B testing feature. Check what converts best with different headlines, layouts, and content.
  • Beautiful lead capture form: The forms are actually made up of customization options and look fantastic. Choose from 75+ pre-made templates and customize them as per your choice. The templates are proven to convert leads.
  • Exit Intent Technology: Based on the visitor’s behaviour, you can personalize your campaigns and get maximum conversions and sales.
  • Campaign triggers and targeted campaigns: Use smart campaign triggers and show the right campaign to the right audience at the right time. OptinMonster’s campaign triggers are way better than other lead generation solutions. It also detects the user’s behaviour. You can create targeted campaigns based on the page or sections of your website, devices used by the visitor and geographical location.
  • Retargeting and personalisation: New or returning visitors, even for customers – OptinMonster shows perfect offer to the audience with onsite retargeting.
  • Advanced traffic redirection: Redirect your traffic to essential pages of your website. Add a button- customise the action and track engagement.
  • Actionable insights: Get detailed statistics that actually helps you to identify how well your campaigns are performing to generate leads. Compare split tests and learn which page converts the maximum.

Why Choose OptinMonster for your blog or website?

A blog or website needs maximum email sign-ups to get regular visitors. So bloggers and marketers are always looking for useful toolkits that can benefit them.

OptinMonstor has always been a conversion making platform for them. It not only drives results for your client but also unlocks maximum revenue from each website visitor.

OptinMonster Review 2021: Crazy Good or Not?

Features that attract bloggers and websites:

  • Grow your Email list: Grow your email list with highly converting Optin forms with exit-intent pop-ups, scroll boxes, and full-screen welcome mats. This helps you get conversions and more email subscribers.
  • Increase your pageview: OptinMonstors behaviour detection rule is a combination of Yes/No feature. This feature gives you increased pageviews and redirecting engaged website audience. You can drive viewers to your popular pages.
  • Increase sales conversion: Display your promotions to get overall sales conversion with the smart targeting features of OptinMonster. It can drive more revenue from your existing traffic.
  • Reduce cart abandonment:  OptinMonsters time-sensitive behaviour is a blessing for driving audiences from users to customers. On average 67.91% of shopping carts are abandoned. Turn your cart storage into sales with robust sales.
  • Website messages are targeted: Onsite follow up campaign solutions of OptinMonstor can help you display targeted website messages to your existing customers, newsletter subscribers. It also shows up the same to the returning visitors.
  • Onsite retargeting: Based on behaviour automation OptinMonster turns abandoned visitors into customers and website newsletter subscribers.

OptinMonster Plans & Pricing

OptinMonster email marketing tool- the best lead generation software comes without high costs. 

Do you want to know how much it costs to get this lead generation monster? We have covered every aspect of OptinMonster review. Here are the pricing list and OptinMonster monthly plans:

OptinMonster review

Optinmonster Review: Pricing and Plans

Next up in this OptinMonster Review, I have compiled OptinMonster Pricing and and Plans for you.

Basic Plan: 

Are you looking for lead generation tools for small businesses? The basic plan of OptinMonster gives essential tools to get more leads from your existing traffic with an unlimited campaign, page level targeting, list segmentation, subscriber recognition, success message, and 3500 page views for one site.

The normal price is $14/month but if you bill annually you will get it at only $5.85/month.

Plus Plan: 

If you are a growing business and want to do more, this plan is best for you. You will get every feature listed in Basic plan plus integrated A/B testing, full reports, attention activation, inactivity sensor, content locking, device targeting, monster sound and effects, 15000 page views for two sites.

The normal price for the plan is $30/month. If you bill annually then it will be yours at just $12.35/month.

Pro Plan:

Do you want to get huge results! Fast! OptinMonster’s Pro plan is the best fit for your desires. You will get every feature listed on Plus plan with exit intent technology, mobile specific campaigns, pro integration, monster links, yes/no forms, countdown timers, UTM targeting, cart and form abandonment, 2 sub-accounts, priority support, 50000 page views for three sites.

Pro plan normally starts from $47/month. If you buy it in one go for a year, it will cost your $18.85/month

Growth Plan:

Get a Grow Plan from OptinMonster if you want all the tools you need to transform your conversion.

You will get everything in Pro and onsite retargeting, follow-up campaigns, real-time personalisation, coupon wheel campaigns, geolocation targeting, many chat integration,

Adblock detection, behaviour automation, custom branding, activity logging, advanced reporting, unlimited sub-accounts, 2.5lakhs page views for 5 sites.

Billing per month costs $80/month, if you bill annually you have to pay only $31.85/month.

Please note: The above plans come with a 14 days money-back guarantee. 100% refund on your purchase if you don’t find this is for you. You can also get OptinMonster free trial.

Optinmonster Review: OptinMonster Discount Coupon Codes

Without adding some valuable discount coupon codes, OptinMonster review will look harsh. I want you to save some bucks in any way, so I have researched the coupon codes for you!

Pop-up plug-in in the world 60% off today with coupon code WPB10

Use the coupon code VIP20OFF and get 20% on any plan you choose

Optinmonster Alternatives: OptinMonster Review

Below are few OptinMonster alternatives you might want to know about.


Use Poptin plug-in now and free to get maximum leads. Engage and convert more visitors into customers. This plug-in is an excellent alternative to OptinMonster. It has free as well as premium plans priced ranges from $19 to $99 per month.

Sumo– The Email List Building Tool

Grow your email list with list-builder Sumo. This is another alternative to OptinMonster with free and Pro plan. Pro plan’s price is $39/month- $468/annually and you save $120 per year. But its fine if you get the free plan too.

Optinmonster Review: Wrap Up

In this article, I have covered every aspect of OptinMonster review and provided every possible information you should know before purchasing it. You can now create and manage your popup campaigns through a purpose-built interface, no longer constrained by the limitations of working through the WordPress dashboard.

It offers the most comprehensive set of features that are needed for any conversion optimization or lead generation tool in the market. You can implement this tool for your business lead generation strategies. OptinMonster is one of the Best Free Email Marketing Tools in 2021 and that’s why we have to get it covered here.

Share your thought on whether you find it suitable and a worth opting toolkit or not. I read every comment and respond to them. Any input is highly appreciated and it encourages us to bring more topics to your table. Think of giving it a try when you are looking for lead generation tool WordPress.

If you have any further questions about Optinmonster, leave them in the comments and I’ll do my best to help!

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Rajesh is an entrepreneur from heart. He loves to tweak and explore the possibilities around himself. He is a self-expert in SEO, blogging, and web hosting. Besides being an expert, he is strict when it comes to self-learning. He often advises others to follow this art. "We must be ready to learn anytime!"

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