Google Changing Meta Title On Its Own?

Yes, you read it right! Google is changing the Meta Title on its one. And just after the spam update filter google is trying and improving its AI to give natural and organic rank to the deserving one!

Google's Danny confirmed that they are improving the way it generates the web page titles in search engines.

“Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our new system is producing titles that work better for documents overall, to describe what they are about, regardless of the particular query.”

Danny Sullivan

Whether Google shows your rewritten title tag in SERPs will likely depend on its evaluation of the text and how well it describes what’s on the page.

Google’s main piece of criteria for determining when to replace a page title is how accurately it represents what a user will find when visiting the URL.

Why Google Took this step?

  • Very long Meta Title
  • “Over Stuffed” with keywords, because creators mistakenly think adding a bunch of words will increase the chances that a page will rank better.
  • Lack title tags entirely or contain repetitive “boilerplate” language. For instance, home pages might simply be called “Home”. In other cases, all pages in a site might be called “Untitled” or simply have the name of the site.

Don’t just be dependent upon Google. Danny Sullivan says original HTML title tags will still be used over 80% of the time.

Titles written by Google

Google Changing Meta Title On Its Own?
Google Changing Meta Title On Its Own?
Google Changing Meta Title On Its Own?
Google Changing Meta Title On Its Own?
Google Changing Meta Title On Its Own?

So, above were some examples of how Google will change your heading.

Google Might Rewrite Your Title Tag If

  • If the Title is too long
  • If you have overstuffed the keyword
  • If Default text is there
  • If the text does not represent the page content

Google Might Use One Of These

  • Content of H1 tags
  • Content of other H2 Tags
  • Any highlighted text from the body
  • Any Anchor text on the page
  • Alt Attribute of the images on the page

The full patch note is here. Click the button below to get the full information about the google heading update.