New search engine algorithm is demanding sites to reduce server response time so that it can improve the search information fetching process. The new algorithm messed up billions of sites across the world and millions of high ranking sites have lost the position from number one to number 100 position.
Today, we are going to look at five ways to reduce server response time. Do not worry about complex methods because we are not going to dig deeper into re-engineering side. We will also include a WordPress server requirement to improve speed and performance as well.
What is Response Time?
You can find millions of “bookish” definitions regarding the topic of response time, and I always avoid it. We have to understand the response time and the connection of website & search engine. Yes, there is a major connection between a website and a search engine that bonds via response time.
- Search Engine agenda is to deliver accurate results for a specific query as quickly as possible. The Search Engine Bot goes through millions of sites in a specific time, and it is 0.68 seconds to be exact and.
- A website backbone is a server that saves the files and file systems.
- Search Engine Bot access the website server.
- The communication must be done within 0.68 seconds for good results. In case, if the server does not respond within the given, you are likely to lose rankings.
The communication duration between the website server and the search engine known as response time. Reducing server response time is an essential part of the entire process or else, you are losing rankings to competitors.
How to Reduce Server Response Time ?
Now, you are going to learn how to reduce server response time in a few clicks. Some of the points may seem impossible to readers, but they are must to improve rankings and performance of the site.
1. Upgrade Hosting
A strong move of upgrading web hosting will reduce server response time. A hardware upgrade from regular web hosting to VPS or Cloud hosting improves the performance, and it will add greater value to the site response time. In case, if you are hosting the site on HDD shared web hosting, and then upgrade it to SSD web hosting. Even a small step up upgrade can add greater value to the response time.
The SSD (Solid State Drive) technology has proven to load the site faster and improve navigation. VPS (Virtual Private Server) packages enable the users to choose some CPU cores, RAM, and Operating System as well. The web hosting package upgrade applies to WordPress to reduce server response time.
2. Check PHP Version
You will find a “PHP file” on every website, and it configures the site. Now, tuning the PHP file makes a massive difference in overall performance, and it does impact the server responsive. There are many aspects of configuring the PHP file, and we cannot go through every one of them because the list is massive.
Nonetheless, you can change the PHP version in cPanel, which is another good thing. cPanel offers old & new versions to improve the site. Assuming, the website developed on PHP 3.0, and then go to cPanel and then select PHP 3.0 version.
A supported PHP file version creates compatibility between the control panel and website. Ultimately, it directs impacts the server response and putting the site founder at an advantage.
3. Configure Cache Plugin
So many cache plugins available for WordPress platform and it can WordPress reduce server response time. A cached website is more likely to reduce the impact on the server to offer greater response time. Fortunately, freebies can download and install the WP Super Cache on the WordPress site to reduce server response time.
The cache plugin creates a simple HTML format site and the search engine BOT goes through it instead of requesting the server for the files. It will decrease the impact on the server and overall response time improves.
4. Use Cloudflare
Cloudflare CDN is a popular solution among professional internet marketers and bloggers. It is a popular solution used by millions of companies, organization, and professionals. I will make it simple for the users to understand, why Cloudflare can help them reduce Server response time. We are going to ignore all the features and advantages of the Cloudflare CDN and focus on the subject.
- Free SSL certificate to protect the data.
- If your website is down or the responsive it not good, then Cloudflare will serve the cached files.
Yes, you read it right; it will serve the website cached files, so when the search engine bot shows up for the site, then Cloudflare will assist.
Above all, Cloudflare basic services are free.
5. Optimize Images
Learning is a life process, and I have realized it after ignoring the optimization of images for years.
Yes, you have to optimize the images for rankings and performance. Why do you think that websites with no images on the post rank on the first page without any issues?
Images = Server Load.
You must have come across Google Images, right?
Did you know that high ranking images are less file size?
Users can make most of the image resize functions, and there is millions of free image compressor available online. A simple photo compressor can shorten the file size without losing quality. Not everyone has 100 Mbps internet connection to load 10 MB site in a few seconds.
You cannot let the readers or traffic to load 10 MB length of the site because it can add greater stress on the server CPU leading to delay server response time.
If you are wondering about the image format, then try to compress jpeg format images. JPEG images are universal, and it applies to mini browsers, desktop browsers, and web applications as well.
6. Clean Database
Contact the web hosting customer care for more information. You cannot mess around with the database because it can lead to unrecoverable scenarios.
7. Eliminate High CPU Usage Plugin
In WordPress, users have the option to install an unlimited number of plugins, and there are no restrictions. No one realizes that WordPress plugins have functions that fulfill a task. I have seen several WordPress add-ons creating a mess, and they can stand on the top of the mountain. WordPress add-ons can add stress on the server, and it increases the CPU usage to 100%.
You have to rely on the manual procedure to reduce Server response time. Yes, using a tool is handy, but it may not produce accurate results. Disable the plugins one-by-one to find out the culprit.
8. Site Size
All right, it might sound like “what are they talking about?” but we have a point here.
Websites are nothing but a combination of files, folders, images, and codes. Every site design has a file size like 10 MB to 250 MB in total. We are recommending the users to lighten up the overall site file size to increase server response time.
Contact a website designer or a professional coding team to minify the files. Or you can change the WordPress template or theme to find an alternative to current website design. I always move on to the second option and change the theme because it cost very less to move on than modifying the current design.
9. Make use of Content Delivery Network (CDN)
The masses can find millions of popular CDN services online to take half of the server burden to improve the service. Cloudflare is a CDN and finding an alternative to it is an easier task, and a simple search is enough to end the search journey.
CDN is a lifesaver for millions of sites active in the World Wide Web. No one can deny that it adds greater value to reducing Server response time.
There is no secret ingredient to improve website performance, but readers can utilize the free website performance test tools online. Use the free tools to identify the culprit and eliminate server response time killer. Let us know what do you think about “WordPress reduce server response time” in the comment section below.