Whenever we search for any information on Google, we type the search context on the google search bar, and we get the number of website pages set according to the relevancy. There are a number of pages and title links that are displayed and we can click on any of them to see for further information.
A recent study says that Google changes more than 61% of the title tags.
According to the recent case study done by Zappy.com, it analysed more than 80000 title tags from 2370 sites to make sure how many website titles tags were used in search results.
They found that Google has either rewritten or partially edited more than 61% of the title tags which were used earlier in search results.
Google has always tried its best to put forth the best search results, which can be best utilised by title tas to provide help for what the web page contains. If the title tag isn’t up to the mark and qualifies for Google’s new policy, they are either edited or changed automatically by Google’s algorithm.
Zyppy works on (SE) optimisation field and in making software to deal with the same. They have a large database of titles in their tag analysis tool. They have worked to find and ascertain how Google is rewriting titles with this tool.
Traditionally, Google used title tags to generate the page title in its search results.
More recently, Google became much more aggressive with title rewriting, incorporating additional HTML tags and generally rewriting far more titles than previously.
Many website owners find that the titles they were using earlier, almost got rewritten when they search for their websites on Google.
It becomes really difficult for website owners and SEO specialists who spend considerable time working hard to find the perfect title tag lines.
Factors For Page Title Changes
It may become a problem for many users when they search for something and get something else, from what they used to get before when searching on the google search engine.
There is hope for websites that want page titles used as it is. Some of the factors that lead Google to take this step are :
Too Short Or Too Long Titles
The ideal page title length is between 50-60 characters. If the page title is too long, Google truncates the search results, which leads to a negative user experience, and short titles don’t provide the information needed to searchers.
As per the recent study, Google rewrote more than 95% of concise and long title tags. More than 2370 websites were analysed and worked upon. Page titles of more than 70 characters were changed 99.9 per cent of the time and titles of 1 to 5 characters were changed 96.6 per cent.
It makes sense that Google would rewrite concise and long page titles to understand the website content better. The ideal title length was 51-60 characters, which is changed between 39 and 42 per cent of the time.
Brackets And Parenthesis
Many websites use brackets and parenthesis to help page titles stand out, but Google is far more likely to change your title if using brackets. The search engine changed the page title with brackets 77.6 per cent of the time and completely removed the words between the brackets 32.9 per cent.
Title separators such as colons, pipes, and dashes are common ways to break titles, and Google doesn’t seem to like a pipe. The study showed it replaced the pipe 41 per cent of the time but only removed dashes 19.7 per cent of the time.
The pipe change was most often removal of the pipe and replacing it with a dash.
Google is an information hub, so using too many keywords, common titles for multiple pages, and unnecessary brand names often led Google to make such changes and take this step.
Is Change necessary?
SEO experts and website owners often create specific page titles and want them shown as it is, but there’s no way to guarantee Google won’t change it. In the recent Twitter activity, Google’s Search Advocate John Mueller said it’s unlikely that a mechanism to restrict Google from changing metadata will become available. There is a light at the end of the metadata tunnel though
The title, or the first headline of any article, is that article’s soul. It becomes crucial for Google to rank the web pages accordingly and better understand the website content to present relevant information to its users. Fortunately, it is working in the same path.