Digital marketing has opened new doors for businesses by expanding their audience globally and allowing them to run ads at a cheaper rate abroad. International ads will soon pick up again, too. The emergence of Instagram Reels and TikTok in 2018 were exciting for content creators and marketers alike. However, some countries are banning the use of these two video-sharing platforms for commercial purposes. Fortunately, these new developments don’t mean the end of traditional marketing.
As budget constraints continue to squeeze marketing teams, in-house marketing is a growing trend. As of last year, 29% of marketing work was in-housed. The focus of in-house marketing teams is shifting from media buying to brand strategy development. According to Gartner, the top three capabilities for an internal team are creativity, analytics, and innovation. Using the latest technology and implementing these trends will help your business stay competitive.
The rise of social media platforms like Facebook, Twitter, and YouTube has changed the way brands communicate with their audience. Initially, a brand may have used the power of social media to reach out to new customers, but now consumers are using video to communicate with existing customers. These new platforms are a fantastic way to reach an audience who wants your product. They also create a space for brands to express themselves. This means that you can use video to spread your message to a larger audience.
Hyperlocal SEO and B2B digital marketing are the next big thing. These technologies are making it possible to reach people in their own community through hyperlocal SEO. One example of such a trend is Burger King’s “Whopper Detour” campaign, which allowed mobile users to buy whoppers for a penny when they were within 600m of a McDonald’s outlet. The goal of this campaign is to encourage local customers to visit your restaurant by leveraging the benefits of online marketing.
Ad blockers are a major problem for advertisers. In addition to blocking ads, ad blockers also prevent users from seeing advertisements. For brands, ad blockers are a huge issue for PPC campaigns. But these devices aren’t as bad as you might think. They are a huge source of traffic and can help your business grow. If you use ad blockers, they’ll be the first to see your ads.
Another major trend is the COVID-19 pandemic. The epidemic affected work habits and accelerated the adoption of digital media. The new technology will affect virtually every industry. By 2025, major roads are likely to be covered with 5G coverage. This new technology will also revolutionize the way people access online content. Environmental marketing is also a growing trend. The practice of marketing based on environmental sustainability is gaining ground in many areas.