Your website is your digital shopfront. It’s the first thing potential customers see when they Google your business, and it’s what they’ll return to again and again if you convert them into regulars. Your website can also be a frustratingly hard nut to crack:
There are so many ways to improve it, but where do you even begin? Consider your website your digital identity as a brand.
It doesn’t need to be complicated or flashy. It just needs to accurately express your brand by giving visitors a concise idea of who you are and what you stand for.
This is especially important for e-commerce websites because potential customers will judge your brand just by seeing how your products are presented online; that’s why giving them the right first impression is important.
1. Make your website responsive
One of the easiest ways to improve your website design is to make it responsive. A responsive website automatically adjusts its layout based on the device it’s being viewed on:
A desktop computer, laptop, mobile phone, or tablet. Website visitors are more likely to become customers if you make it easy for them to visit your site.
There are many ways to make your website responsive, but the easiest is to use a content management system (or CMS) designed for ease of use.
2. Capture new leads with a lead generation ad
You don’t need to spend a fortune on advertising to increase your leads. In fact, one of the most cost-effective ways to boost your numbers is a lead generation ad.
This type of marketing features a form that allows website visitors to sign up for your mailing list in exchange for something: Often, it’s something free, like a white paper, e-book, or guide.
Lead generation ads are a great way to capture potential customers who are interested enough in your products or services to sign up, but not yet ready to make a purchase.
3. Add more product pages
Make your products more appealing by expanding your product pages.
Product pages are where you can describe your products and how they work.
Include plenty of information about your business — like the history of your company, your mission statement, and the people behind it — to demonstrate your company’s commitment to quality.
4. Make navigation easier
People visit your website to find the information they need, like a contact number, hours, or location.
They also want to be able to navigate your website quickly and easily. If your website’s navigation is a clunky mess, you’ll lose visitors before they’ve had a chance to convert.
If you’ve been collecting emails via lead generation ads, it may also be time to consider a new navigation tab.
5. Add a header banner ad
A banner ad might seem like a relic of the early days of the Internet, but they’re still effective.
If you have an ad space to fill on your page, a banner ad using a banner maker can help you generate new leads. Banners are often used in combination with lead generation ads, where the latter offers something like an e-book, while the banner ad prompts people to click to learn more about your company.
If you have a website with enough traffic, you might also consider selling ad space to another company. This could help you earn extra money to reinvest in your business.
Your website is the first thing potential customers see when they Google your business, and it’s what they’ll return to again and again if you convert them into regulars. Your website can also be a frustratingly hard nut to crack: There are so many ways you could make it better, but where do you even begin?
If you can answer any of these questions, you’re well on your way to improving your website’s layout and design.